Social Media Specialist

KacamatamooJakarta Pusat, DKI Jakartaglintspublished 10/19/2026

Must-have:Lead

Job Descriptions

Develop and manage content calendars across multiple sub-brands, including the division's master content calendar.
Lead content ideation and provide clear direction on content concepts, hooks, captions, and brand tone.
Guide Content Specialists through clear briefs, first-pass reviews, and structured feedback.
Translate campaign communication strategies into actionable social media plans across Instagram and TikTok.
Coordinate with Creative, Marketing, and Operations to manage multiple campaigns and ensure timely execution.
Support the development and activation of new social media accounts or sub-brands from setup to ongoing content planning.
Monitor social media performance and translate insights into actionable content improvements.
Prepare proposals, presentations, and decks for social media campaigns and store-related projects.
Maintain organized content trackers and ensure smooth execution across ongoing projects.

Job Requirements

Minimum 2 years of experience in Social Media Management, Content Strategy, or related roles.
Strong experience in multi-account content planning and content calendar management.
Strong in content ideation, copywriting, hooks, and content direction.
Able to lead and provide direction to Content Specialists or junior team members.
Strong cross-functional coordination and timeline management skills.
Fluent in English, both written and verbal.
Familiar with Instagram and TikTok analytics, including ER, reach, follower growth, and average watch time.
Experience with CapCut, TikTok Studio, and Google Workspace (Sheets & Slides).
Experience building a social media account or sub-brand from scratch is a plus.
Experience in retail, multi-brand, or rebranding projects is a strong plus.
Creative, proactive, organized, and able to manage multiple campaigns in a fast-paced environment.

Skills: