B2B Sales Executive - Industri Optik

Job Requirements

• Bachelor's degree in Business, Marketing, Management, or related field (or equivalent relevant experience).
• Minimum 5 years of B2B sales experience, with strong preference for candidates with direct experience in the optical industry (retailers, optical chains, distributors, or clinics).
• Existing network within optical retailers, optical chains, distributors, or optical businesses is a strong advantage.
• Proven track record of meeting sales targets and acquiring new B2B accounts.
• Strong understanding of pricing, margins, negotiation, and commercial terms — comfortable working within a gross-profit-based incentive structure.
• Strong communication, negotiation, presentation, and relationship-building skills.
• Highly target-oriented with a strong commercial and profit mindset.
• Willing and able to travel for client visits and business development activities.
• Proficient in Google Sheets, familiar with CRM or sales tracking tools.
• Able to work independently and manage a full sales pipeline with minimal supervision.

Job Description

• Acquire new B2B customers, particularly optical retailers, optical chains, and other optical businesses.
• Develop and maintain strong relationships with existing B2B accounts to increase order frequency and account value.
• Sell and introduce Kacamatamoo’s product portfolio, including eyewear frames, optical lenses, contact lenses, optical machines, accessories, and other optical products.
• Conduct client visits, product presentations, negotiations, and follow-ups to convert prospects into active accounts.
• Prepare quotations and negotiate commercial terms while maintaining company-approved pricing and margin requirements.
• Manage the sales pipeline from prospecting and quotation through negotiation, closing, and repeat orders.
• Identify opportunities to increase customer volume and product penetration across existing accounts.
• Monitor market pricing, competitor activities, and customer demand to identify new business opportunities.
• Coordinate with Procurement, Warehouse, Finance, and Operations teams to ensure smooth order fulfillment and collection.
• Achieve sales and gross profit targets while maintaining pricing discipline.
• Prepare regular reports on sales performance, customer acquisition, pipeline, gross profit, and market