sales manager

K-NET MUSIC PTE. LTD.Singaporemycareersfuturepublished 09/06/2026
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Must-have:LeadPrincipal

oversees a sales team, develops strategies, sets targets, and drives revenue growth while managing staff performance and customer relationships.

Role and Responsibilities

A sales manager is responsible for leading a team of sales representatives to achieve revenue and sales goals for a company or organization. Key duties include:

  • Developing sales strategies : Identifying target markets, analyzing trends, and adjusting approaches to maximize sales opportunities CareerExplorer.
  • Setting sales targets and quotas : Establishing clear, achievable goals for the team and breaking them down into individual objectives
  • Team leadership and management : Recruiting, hiring, training, and mentoring sales staff to improve performance and product knowledge Indeed+2.
  • Monitoring performance : Tracking sales metrics, analyzing data, and providing feedback to ensure targets are met U.S. Bureau of Labor Statistics.
  • Customer relationship management : Supporting staff in client interactions, resolving escalated issues, and ensuring a positive customer experience LinkedIn.
  • Operational oversight : Coordinating sales processes, managing leads, and ensuring compliance with company policies LinkedIn.

Sales managers may focus on B2B (business-to-business) or B2C (business-to-consumer) sales, and in larger organizations, they may oversee regional or local managers and their teams