Lifecycle CRM Manager
About the company
Hungry for a challenge? Then Just Eat might be the place for you. We're a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it's a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery, and convenience partners across the globe.
Your tasks
About this role: As a Lifecycle CRM Manager, you will own global lifecycle programs that drive Monthly Unique Buyers (MUB) and customer retention across all of JET's markets worldwide.
This is a hands-on, data-driven role. You'll design and manage programs across the full customer lifecycle: from activating new customers and rewarding loyal ones, to re-engaging lapsed customers and running structured experiments to continuously improve performance, all while keeping a close eye on budget, voucher spend, and incremental ROI.
These are some of the key ingredients to the role: Own & Optimize Lifecycle Programs - Own specific global lifecycle programs spanning reactivation, activation, retention, and engagement - including reactivation program, New Customer Activation, Churn Prevention, Frequency Stretch.
- Drive customer engagement via our loyalty programs (Reorder Rewards, StampCard) or non-incentivized campaigns that leverage next-best-action recommendation programs.
- Manage the full program cycle: audience definition, proposition strategy (voucher value, MOV, validity, claim & apply mechanics), campaign setup, pacing, and post-send monitoring.
- Ensure programs run reliably at global scale; identify issues quickly and drive resolution.
- Maintain exclusion and audience logic to prevent over-communication and protect program integrity.
Audience & Performances - Define and manage customer audiences using audience management tools (e.g. HighTouch), applying lifecycle logic, stage transitions, and targeting rules.
Requirements
- Apply customer inte