Salesforce Data Cloud / Marketing Cloud – Tech Lead / Solution Architect

Job Summary Seeking a hands-on Tech Lead / Solution Architect specializing in Salesforce Data Cloud (Data 360) and Marketing Cloud. You will lead the architectural design and implementation of scalable customer data and marketing solutions—covering data ingestion, DLO/DMO modeling, Identity Resolution, Unified Profiles, Calculated Insights, segmentation, and campaign activation. You will own solution design, code/configuration reviews, technical mentoring, and delivery standards across the implementation.

Key Responsibilities

• Enable Salesforce Data Cloud functionality and integrations, acting as the primary technical consultant and providing best-practice architectural guidance.
• Design and implement Identity Resolution, including matching and reconciliation rules, Unified Individual profiles, and customer data unification across CRM, digital, marketing, and external sources.
• Build and optimize Calculated Insights, Streaming Insights, Segmentation, and audience activation to power personalization, analytics, and customer engagement use cases.
• Architect scalable Data Cloud integrations utilizing Salesforce CRM, APIs, connectors, cloud data platforms, data lakes/warehouses, and batch/streaming ingestion patterns.
• Design end-to-end Data Cloud + Marketing Cloud Next solutions, ensuring proper audience qualification, refresh cycles, and activation to downstream marketing/advertising channels.
• Provide hands-on technical leadership across estimation, development, code reviews, troubleshooting, and production support while mentoring developers.

Job Requirements

• Extensive experience in Digital Marketing and enterprise MarTech architecture.
• Strong hands-on expertise in Salesforce Data Cloud, covering data ingestion, Data Streams, Data Lake Objects (DLO), Data Model Objects (DMO), data mapping, harmonization, and Salesforce canonical data models.
• Strong understanding of data governance, consent, privacy, data quality, security, access controls, data retention, and large-volume performance optimization.
• Good working knowledge of Salesforce Marketing Cloud / Marketing Cloud Next, including campaign creation, audience selection, segmentation, content personalization, and journey orchestration.
• Relevant Salesforce Data Cloud / Marketing Cloud Architect or Consultant certifications preferred.