inside sales representative

WHAT DO WE DO?

We create solutions for the people who keep our world flowing.

For over 80 years, John Brooks Company has been solving fluid handling challenges for customers in various industries/markets across Canada by providing a diverse selection of engineered products and innovative system designs, focusing on customized solutions consisting of filtration, pump, spray, and valve products.

THE ROLE

Reporting to the Senior Manager of CX & Inside Sales, the Inside Sales Representative is responsible for managing and growing an assigned portfolio of smaller customer accounts. This role focuses on building strong customer relationships, identifying sales opportunities, and driving revenue growth through proactive outbound sales, account management, and customer engagement. Using a consultative and data-driven approach, the Inside Sales Representative recommends solutions that meet customer needs, executes promotional initiatives, and works toward achieving sales targets and business objectives.

DUTIES & RESPONSIBILITIES

• Manage, retain, and grow an assigned portfolio of customer accounts.
• Build and maintain strong customer relationships to support customer satisfaction, retention, and long-term account growth.
• Serve as a primary point of contact for assigned customers, responding to inquiries and identifying opportunities to meet evolving business needs.
• Conduct regular customer outreach to maintain engagement and strengthen customer loyalty.
• Conduct proactive outbound sales calls and customer outreach to generate sales opportunities and drive revenue growth.
• Identify, qualify, and convert sales opportunities into closed sales.
• Recommend appropriate products, services, and solutions based on customer needs and business objectives.
• Execute promotional campaigns and sales initiatives to increase sales volume and customer participation.
• Consistently meet or exceed established sales targets, quotas, and key performance indicators (KPIs).
• Manage the sales process from opportunity identification through order completion and follow-up.
• Prioritize customer opportunities based on revenue potential, buying patterns, and growth opportunities.
• Maintain an active sales pipeline and ensure timely follow-up on leads, quotations, and customer requests.
• Prepare quotations, pricing proposals, and related sales documentation.
• Analyze account performance, sales trends, and customer purchasing patterns to identify growth opportunities.
• Use sales and customer data to develop account growth strategies and recommend actions that increase revenue and customer engagement.
• Monitor market activity, customer feedback, and competitive insights to support business growth and sales effectiveness.
• Collaborate with Marketing, Product Management, Customer Service, and other internal teams to support customer needs and achieve business objectives.
• Contribute customer and market insights to support product, promotional, and sales initiatives.
• Participate in sales meetings, training, and continuous improvement activities.
• Maintain accurate and up-to-date customer records, sales activities, opportunities, and pipeline information within the CRM system.
• Document customer interactions and account activities in a timely manner.
• Prepare sales reports and other administrative documentation as required.
• Maintain complete knowledge of and comply with Company and departmental policies, procedures, and standards.
• Respond to emails promptly and communicate with internal teams and external partners regarding current projects and requests.
• Provide the team with relevant monthly updates.
• Perform any other duties as assigned or required.
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