Public Relations Lead

Your tasks

You'll work closely with Marketing, Social Media, Content, E-commerce, Retail and Customer Care, and make sure everything EMMA says publicly sounds like EMMA.

• The annual PR and communications strategy, built around brand and business goals
• PR campaigns for launches, collections, events, collaborations and announcements
• Relationships with fashion editors, journalists, stylists, influencers, celebrities and industry partners
• Earned media: press releases, pitches, interviews, press kits, and the quality and sentiment of every mention
• Influencer and celebrity relations end to end: outreach, negotiation, agreements, deliverables and usage rights
• Regional media and influencer databases
• PR agencies and suppliers, with clear briefs, timelines and budgets
• Event and fashion show PR: guest lists, press attendance, interviews and coverage
• Crisis communication plans and official responses
• The PR budget, monthly and post-campaign reporting, and proof that spend delivers brand value

Requirements

• 5-7 years in PR, ideally in fashion, luxury, beauty or lifestyle
• A proven record leading campaigns, launches, events and influencer partnerships
• A strong media and influencer network in Egypt (GCC experience is a strong plus)
• Excellent written and spoken Arabic and English
• Sharp negotiation, presentation and crisis-management skills
• A clear grasp of paid vs organic usage, licensing, approvals and creator rights
• Comfort managing budgets, contracts, agencies and reporting
• A bachelor's in PR, communications, marketing, media or a related field