Head of Growth & Marketing
PawPots is a fresh pet food subscription service on a mission to revolutionize pet health in the region. We are a high-growth startup scaling operations across Lebanon and the UAE. We combine veterinary-backed nutrition, technology, and data-driven personalization to build the region’s leading fresh pet food and pet-health platform.
The Mission: Build the Growth Engine We are not looking for a “Brand Manager” to organize events. We are looking for a Head of Growth — a data-driven leader operating at the intersection of Marketing, Product, and Revenue. Your role is to build and scale a growth engine that acquires customers efficiently and maximizes long-term value. You will own performance, challenge acquisition costs, and drive optimization across all growth channels.
Key Responsibilities
- Acquisition Engine
Manage performance marketing agencies; audit ad structures, challenge CPAs, and enforce continuous optimization across Meta, Google, and TikTok. Own the full funnel from ad click to checkout; run A/B tests to improve conversion rates. Identify and scale channels beyond paid social, including influencers, SEO, partnerships, and referrals.
- Brand & Content Strategy
Lead creative direction using performance data, not aesthetics. Guide the Creative Team to iterate on formats and messages that convert. Localize brand messaging for two distinct markets: Community-driven Lebanon & Expat, convenience-driven UAE
- Retention & Lifetime Value
Design and optimize lifecycle marketing flows (email/SMS: onboarding, engagement, win-back). Work closely with the Customer Experience team to analyze behavior, reduce churn, and increase LTV.
Requirements 5+ years of experience in Growth, Performance Marketing, or Digital Marketing. Background in eCommerce, DTC subscription, or SaaS. Strong analytical mindset; comfortable with CAC, LTV, ROAS, and cohort analysis. Hands-on experience with GA4, Meta Ads Manager, and lifecycle tools (Klaviyo/Mailchimp). Proven experience managing creative teams and external agencies. Interest in the pet and animal health space, with motivation to improve pets’ wellbeing at scale.
Job Description and to Apply : https://www.linkedin.com/jobs/view/4363101519/