Sr Product Manager - Growth Marketing Enablement

Your tasks

• Ownthegrowthmarketingproductroadmap:Defineandmanagetheend-to-endroadmapformarketingenablement,establishingpriorities,intakeprocesses,anddeliverystandardsthatconnectcampaignideaswithproductexecution.
• Optimizeacquisitionfunnels:Identifyopportunitiestoimproveconversionthroughouttheuserjourney,applyinguserpsychology,UXprinciples,andexperimentationtoreducefrictionandincreaseacquisitionefficiency.
• Buildtailoredcampaignexperiences:Designandlaunchpersonalizedwebandin-appjourneysforusersarrivingthroughpushnotifications,email,paidadvertising,socialmedia,affiliatepartnerships,andotheracquisitionchannels.
• Developlifecycleengagementstrategies:Improvepushnotificationsandemailexperiencestomakecommunicationsmorerelevant,timely,andeffectiveatdrivinguseractivation,engagement,andrepeatactivity.
• Manageincentivesandreferralprograms:Ownproductmechanismsthatencouragenewandexistinguserstoengage,includingpromotionaloffers,friendreferrals,recurringdeposits,andearn-focusedcampaigns.
• Expandacquisitionchannels:Developtheproductcapabilitiesandtrackingfoundationsneededtosupportpaidsocial,search,affiliate,andofflinemarketingcampaigns,ensuringperformancecanbemeasuredeffectively.
• Acceleratemobilegrowth:Exploreanddevelopmobileacquisitionopportunitiesthroughin-productsocialfeatures,creatorpartnerships,communityinitiatives,andreferralmechanics.
• Improvelandingpagesandsearchperformance:Enhancethediscoveryandconversionexperiencewhilebuildingscalableproductfoundationsthatmakemarketinginvestmentsmoremeasurableandeffective.
• Leadcross-functionalcollaboration:Actasthecentralproductownerforgrowthenablement,aligningmarketing,design,engineering,anddatateamsaroundsharedobjectivesandexecutionpriorities.
• Defineandmeasuregrowthoutcomes:Establishacquisition,activation,conversion,andreactivationmetrics,runstructuredexperiments,communicateresultstransparently,anduseinsightstoinformfutureproductdecisions.

Requirements

• Productmanagementexpertise:Demonstratedexperienceowningproductroadmapsanddeliveringinitiativesfromstrategyanddiscoverythroughimplementation,launch,andcontinuousimprovement.
• Growthandmarketingenablement:Strongunderstandingofacquisitionfunnels,conversionoptimization,lifecyclemarketing,retentionstrategies,andtheproductcapabilitiesrequiredtosupportmarketingcampaigns.
• Experimentationandanalytics:Abilitytoidentifyfunnelbottlenecks,formulatehypotheses,designexperiments,interpretresults,andmakeevidence-baseddecisionsusingrelevantproductandmarketingmetrics.
• Userexperienceandbehavioralinsights:Strongproductjudgmentandunderstandingofuserpsychology,usability,andcustomerjourneys,withtheabilitytotranslatebehavioralinsightsintopracticalimprovements.
• Campaignandlifecycleexperience:Familiaritywithpersonalizedcampaignjourneys,pushnotifications,emailengagement,referralprograms,incentives,recurringdeposits,andreactivationstrategies.
• Acquisitionchannelexpertise:Understandingofpaidsocial,search,affiliatemarketing,landingpageoptimization,andperformancemeasurementacrossdigitalandofflineacquisitionchannels.
• Cross-functionalleadership:Provenabilitytocoordinatemarketing,design,engineering,anddatateams,aligndiversestakeholders,anddriveinitiativeswithoutrelyingsolelyonformalauthority.
• Strategicownership:Abilitytoestablishanewfunctionoroperatingmodel,prioritizecompetingopportunities,defineclearprocesses,andturnambiguousbusinessgoalsintoanactionableroadmap.
• Data-drivencommunication:Stronganalyticalandcommunicationskills,includingtheabilitytodefinesuccessmetrics,reportoutcomeshonestly,explainunsuccessfulexperiments,andtranslatefindingsintoactionablerecommendations.
• Adaptabilityandexecution:Comfortableoperatinginafast-paced,evolvingenvironment,balancingstrategicplanningwithhands-ondeliveryandcontinuousiteration.
• Relevantindustryinterest:Experienceinconsumertechnology,fintech,financialservices,oranotherhigh-growthdigitalproductenvironmentisvaluable,particularlywhereacquisitionandretentionarecentraltobusinesssuccess.

What we offer

• Remotework: Work remotely from Brazil as part of a globally distributed organization.
• Full-time opportunity: Join a product organization building and improving digital financial experiences for a global audience.
• Strategic ownership: Establish the growth marketing enablement roadmap, processes, and standards, with substantial influence over product direction.
• Cross-functional exposure: Collaborate closely with marketing, design, engineering, and data professionals.
• Measurable business impact: Drive improvements across acquisition, conversion, activation, and retention through experimentation and product innovation.
• Professional development: Expand your expertise in growth product management, lifecycle engagement, marketing technology, and consumer fintech.
• Innovation and autonomy: Build new capabilities from the ground up while testing ideas and shaping scalable growth strategies.

How to apply

How Jobgether works We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether?

Other

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