Senior Marketing Manager, Brand Strategy
Accountabilities: Shape and drive brand and product strategy, ensuring the brand promise is reflected consistently across go-to-market activities, products, customer experiences, and broader organizational touchpoints.
Develop creative and strategic GTM approaches for product and partner initiatives in collaboration with Product Marketing and Partnership teams.
Partner with product and partnership marketers to influence strategy early in the development of products, partnerships, and associated market positioning.
Help close the gap between brand strategy and customer experience by extending brand principles beyond campaigns into how products and experiences are developed and delivered.
Collaborate with Insights teams to shape research, interpret findings, and apply customer and market insights to strategic marketing challenges.
Translate research, audience insights, and business objectives into persuasive strategies, narratives, and recommendations.
Work cross-functionally with marketing, product, partnerships, and other organizational teams to ensure consistent and impactful brand execution.
Develop strategies that connect brand priorities with commercial and product objectives while maintaining a strong customer focus.
Use generative AI tools responsibly to improve workflow efficiency, cost, and quality while maintaining appropriate human oversight and business judgment.
Continuously evaluate emerging tools and approaches and incorporate effective innovations into strategic and creative workflows.
Requirements:
Demonstrated experience setting brand and product strategy, either within an organization or through an agency environment.
Proven experience shaping go-to-market strategy and translating strategic objectives into actionable marketing plans.
Experience delivering and embedding a brand across an organization rather than limiting brand work to the marketing function.
Strong strategic thinking and the ability to connect brand, product, customer, and business priorities.
Exceptional persuasive writing and communication skills, with the ability to develop compelling narratives and influence senior stakeholders.
Experience partnering with insights or research teams to design, interpret, and apply research to complex business and marketing challenges.
Strong cross-functional collaboration and stakeholder management skills.
Ability to operate effectively in ambiguous, fast-moving environments and bring clarity to complex problems.
Strategic and creative mindset with a strong understanding of modern storytelling, customer experience, and brand development.
Demonstrated ability to influence product, partnership, and marketing decisions upstream in the development process.
Responsible and practical use of generative AI tools and copilots in day-to-day workflows, with strong human-in-the-loop judgment.
Willingness to continuously learn and adapt as AI tools and marketing technologies evolve.
Ability to use AI responsibly to deliver business-ready outputs and measurable improvements in efficiency, cost, and quality.
Benefits:
Annual base salary of $205,785–$242,100 USD, excluding equity and bonus eligibility.
Potential equity and bonus compensation in addition to base salary.
Medical, dental, and vision plans with generous employee contributions.
Health Savings Account with company contributions each pay period.
Disability and life insurance coverage.
401(k) plan with company match.
Wellness stipend.
Mobile and internet reimbursement.
Volunteer Time Off.
Fertility counseling and benefits.
Generous time-off and leave policies.
Option to receive compensation in digital currency.
Remote-first work environment with periodic in-person working sessions.
Opportunities to work on high-impact brand and product strategy initiatives with broad organizational visibility.
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