Senior Email Marketing Technology & CRM Manager

About the company

How Jobgether works We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether?

Your tasks

• MarketingTechnologyandSalesforceMarketingCloud:ProvidetechnicalguidanceonSalesforceMarketingCloud(SFMC)configuration,setup,andoperationalbestpractices.Supporttheplanningandimplementationoflarge-scaleemailmarketingandlifecycleprograms.
• TechnicalStrategyandOptimization:Evaluateexistingmarketingtechnologyworkflowsandrecommendimprovementsthatenhancescalability,operationalefficiency,andcampaignexecution.
• RequirementsDefinition:Translatemarketingobjectivesintoactionabletechnicalspecificationscoveringdatainputs,audiencelogic,tracking,measurement,andgovernance.
• EmailDeliverability:Adviseonsenderreputation,emailauthentication,suppressionstrategies,listhygiene,andinboxplacement.Identifytechnicalandoperationalfactorsthatmayaffectdeliverabilityandcampaignperformance.
• AudienceSegmentationandDataReadiness:Defineanddocumentaudiencecreationrequirements,includingeligibilitycriteria,exclusions,segmentationlogic,andholdoutgroups.Partnerwithanalyticsanddatateamstovalidateaudienceavailability,dataquality,andsegmentationaccuracy.
• Cross-FunctionalProgramExecution:Collaboratewithmarketingoperations,analytics,engineering,data,andcampaignexecutionteamstoensuretechnicalrequirementsareunderstoodandprogramsaredeliveredsuccessfully.
• StakeholderAlignment:Translatecomplextechnicalconceptsintoclearimplementationplansforbusinessandtechnicalstakeholders.Influencedecisionsandbuildconsensusacrosscross-functionalteamswithoutrelyingondirectreportingauthority.
• CampaignReadinessandRiskManagement:Assesstechnicalreadinessbeforecampaignlaunches,consideringdataavailability,audiencelogic,measurementframeworks,andgovernancerequirements.Identifypotentialexecutionrisksandrecommendpracticalsolutions.
• DocumentationandProcessImprovement:Developtechnicaldocumentation,implementationguidelines,operationalplaybooks,andstakeholdercommunicationstopromoteconsistency,knowledgesharing,andscalableexecution.
• OperationalExcellence:Helpestablishmoreefficientmarketingtechnologyprocessesandimprovethetechnicalfoundationsupportingsophisticatedemailandlifecyclemarketinginitiatives.

Requirements

• ProfessionalExperience:Atleast8yearsofexperienceinemailmarketingtechnology,marketingoperations,lifecyclemarketing,CRM,orarelatedtechnicalmarketingdiscipline.Candidateswithslightlylessexperiencemaybeconsiderediftheydemonstrateexceptionalexpertise.
• SalesforceMarketingCloud:StrongworkingknowledgeofSFMC,includingaudiencesegmentation,datamodels,platformconfiguration,andoperationalworkflows.
• EmailDeliverabilityExpertise:Demonstratedunderstandingofsenderreputation,authenticationprotocols,suppressionstrategies,listhygiene,andinboxplacementoptimization.
• Large-ScaleCampaignImplementation:Experiencesupportingthetechnicalimplementationandoperationalexecutionoflarge-scaleemailmarketingandlifecycleprograms.
• TechnicalRequirementsandDataManagement:Abilitytotranslatemarketinggoalsintotechnicalspecificationsinvolvingaudiencedefinitions,datainputs,tracking,measurement,andgovernance.
• AnalyticalandProblem-SolvingSkills:Stronganalyticalcapabilitiesandexperiencecollaboratingwithanalytics,data,andengineeringteamstovalidaterequirements,resolveissues,andimprovecampaigneffectiveness.
• Cross-FunctionalLeadership:Provenabilitytocollaborateacrosscomplex,matrixedorganizationsandinfluencestakeholderswithoutdirectmanagerialauthority.
• CommunicationandDocumentation:Excellentwrittenandverbalcommunicationskills,includingtheabilitytoexplaintechnicalconceptsclearly,documentimplementationprocesses,andfacilitatestakeholderalignment.
• ProjectCoordination:Abilitytocoordinateimplementationtimelines,managecompetingpriorities,assessoperationalreadiness,anddriveprojectsforwardinadynamicenvironment.
• PreferredQualifications:Experiencesupportinglarge-scalecontentstrategiesorlifecyclemarketingprograms,broaderexpertiseinemailmarketingstrategyandcampaignplanning,andfamiliaritywithconsumertechnology,digitalplatforms,enterprisemarketingenvironments,anddistributedteams.
• Language:ProfessionalproficiencyinEnglishisrequired.
• WorkAuthorization:CandidatesmustbepreparedtoindicatewhethertheyrequirecurrentorfutureemploymentvisasponsorshipintheUnitedStates.

Other

Benefits

• Contractduration: Six-month contract position.
• Workarrangement: Remote work within the United States, with New York preferred.
• Workinghours: Full-time commitment of 40 hours per week, typically eight hours per day, Monday through Friday.
• Healthinsurance: Medical coverage options to support employee health and well-being.
• Dentalandvisioninsurance: Coverage options for dental and vision care.
• HealthSavingsAccount(HSA): Access to a health savings account.
• Lifeinsurance: Life insurance coverage.
• Retirementplan: Access to a retirement savings plan.
• Paidtimeoff: Paid leave to support personal needs and work-life balance.
• Professionalimpact: The opportunity to shape the technical infrastructure behind sophisticated email marketing programs and improve marketing effectiveness at scale.

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