Head of Marketing - North America

Accountabilities Develop and own the North American field marketing strategy and annual plan, aligning investments, resources, priorities, industries, and target accounts with commercial and growth objectives.

Lead, coach, and develop a high-performing regional marketing team supporting sales leaders across multiple industries.

Drive brand awareness, market positioning, demand generation, pipeline creation, customer engagement, and measurable marketing ROI across the region.

Partner closely with sales, client partners, industry leaders, and global marketing teams to identify target accounts, market opportunities, campaign priorities, and growth initiatives.

Design and execute integrated marketing programs combining digital campaigns, events, content, account-based marketing, partner marketing, and executive engagement.

Develop and scale ABM programs across 1:1, 1:few, and 1:many models, including account selection, activation, personalized content, and sales alignment.

Lead the strategy and execution of regional, industry, partner, and global events, including executive roundtables, C-suite experiences, and client events.

Measure event performance through attendance, engagement, opportunity creation, pipeline contribution, and ROI, using insights to continuously improve future programs.

Support client advocacy initiatives, thought leadership, client stories, PR activities, social amplification, and other programs that strengthen market reputation and customer relationships.

Act as a strategic marketing advisor to sales teams, helping improve lead conversion and supporting the progression of qualified opportunities through the sales funnel.

Track and analyze marketing performance using CRM and marketing automation platforms, monitoring MQLs, SQLs, campaign engagement, opportunity conversion, generated pipeline, influenced pipeline, and event ROI.

Prepare regular performance reports, identify optimization opportunities, and use data to guide marketing investment and decision-making.

Manage regional marketing budgets and coordinate external agencies, event suppliers, venues, and marketing partners to ensure high-quality delivery within budget and procurement requirements.

Champion marketing innovation, best practices, and AI-enabled execution across the regional and global marketing communities.

Requirements

10+ years of experience in B2B marketing, field marketing, demand generation, integrated marketing, or a related discipline.

Demonstrated success leading marketing functions within technology consulting, digital services, IT services, SaaS, professional services, or similar B2B environments.

Proven experience managing integrated marketing campaigns, executive-level events, demand-generation initiatives, and sales-aligned marketing programs.

Strong track record of partnering with sales organizations to generate pipeline, improve conversion, and support revenue growth.

Experience leading and developing marketing teams, preferably within a global or matrixed organization.

Strong understanding of Account-Based Marketing and experience with 1:1, 1:few, and 1:many ABM approaches.

Familiarity with CRM and marketing automation platforms such as HubSpot, Marketo, or comparable technologies.

Strong analytical and commercial mindset, with the ability to interpret campaign metrics and translate data into actionable recommendations.

Excellent written, verbal, presentation, stakeholder management, and relationship-building skills, particularly with senior executives.

Strong project management and organizational skills, with the ability to manage multiple priorities, regions, campaigns, and stakeholders simultaneously.

Ability to balance strategic leadership with hands-on execution in a fast-paced, high-performance environment.

Bachelor's degree or relevant professional qualification preferred.

Experience working within a global marketing organization and collaborating across international teams is advantageous.

Demonstrated interest in AI-enabled marketing practices and the ability to identify opportunities to improve campaign effectiveness and operational efficiency.

Must be located on the U.S. East Coast and able to work within the EST time zone.

Willingness and ability to attend client meetings, corporate offices, industry events, and other business engagements as required.

For business travel and event attendance, ability to travel as needed and meet applicable physical and driving requirements.

Benefits

Competitive salary package with company performance bonuses and additional incentive opportunities.

Share plan and value-based recognition awards.

Referral bonus programs.

Comprehensive medical, dental, vision, and disability coverage.

Flexible Spending Accounts for medical, transit, and dependent care expenses.

Employer-paid life insurance and AD&D coverage.

Health Savings Account paired with a low-cost High Deductible Medical Plan.

401(k) Safe Harbor retirement plan with employer matching and immediate vesting.

Hybrid work options and flexible working hours.

Employee assistance and global wellbeing programs, including access to wellbeing apps.

Career coaching, global career opportunities, internal development programs, and opportunities for management and leadership growth.

Access to training, certifications, online learning platforms, workshops, conferences, and internal technology communities.

Opportunities to work on complex projects and participate in rotations and knowledge-sharing programs.

Internal hobby clubs, interest groups, inclusion initiatives, community events, and celebrations.

An inclusive and collaborative environment where diverse backgrounds, experiences, and perspectives are valued.

Reasonable accommodations and recruitment support are available for qualified candidates who require them.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

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