Field Marketing Manager / Senior Manager
Accountabilities: Develop and execute integrated field marketing plans for one or two products, including customer and prospect communications, webinars, events, and customer conference initiatives.
Lead and support a diverse portfolio of marketing programs across multiple channels, ensuring campaigns are coordinated effectively and aligned with broader business objectives.
Collaborate with product marketing, creative services, sales, strategy, marketing operations, content, product, customer success, public relations, and digital teams to deliver integrated programs.
Manage the planning, logistics, execution, and measurement of webinars, customer meetings, industry events, and other marketing activities.
Coordinate event programs end to end, including logistics, contract negotiations, internal and external communications, speaker management, event applications, and post-event reporting.
Build and maintain accurate marketing and sales contact databases while supporting nurture initiatives designed to strengthen engagement with prospects and customers.
Support and optimize outbound and digital outreach programs across channels such as email and LinkedIn to increase customer and prospect engagement.
Own weekly and monthly reporting on marketing programs, campaign performance, event results, and key metrics while contributing to budget planning and management.
Requirements:
3+ years of experience in B2B enterprise software marketing or marketing within a high-growth SaaS environment.
Exceptional written and verbal communication skills, with the ability to create compelling demand-generation content across channels.
Strong organizational and project management capabilities, with exceptional attention to detail and the ability to manage multiple initiatives simultaneously.
Ability to collaborate and communicate effectively with stakeholders at all organizational levels and across diverse functional teams.
Strong proficiency with Microsoft Word, PowerPoint, Excel, and Google Workspace applications.
Self-directed and comfortable working against aggressive timelines while maintaining high standards of execution.
Practical experience developing marketing communications for channels such as email and LinkedIn.
Working knowledge of marketing automation platforms, particularly Marketo.
Growth-minded, collaborative, proactive, and positive approach to working within a fast-paced team environment.
Experience within a high-growth software or technology company is considered a plus.
Benefits:
Base salary range of $75,000–$150,000 , depending on experience, location, qualifications, and expected contributions.
Potential eligibility for additional compensation, including variable bonuses and/or stock bonuses.
Medical, dental, vision, and basic life insurance.
Flexible paid time off and company-paid holidays.
Retirement programs.
1% charitable giving program.
Remote work flexibility, supporting employees in working from an environment where they can perform at their best.
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