Digital Marketing/Communications Specialist I

Accountabilities: Develop and execute paid digital marketing campaigns across search engines, social media, display, and video advertising platforms.

Tailor advertising content, messaging, and targeting strategies to specific audiences, platforms, and client objectives.

Manage assigned client accounts, monitoring performance and making independent tactical decisions to improve campaign outcomes.

Conduct keyword research, create and optimize advertisements, manage audience targeting, and track campaign performance.

Analyze advertising data and translate performance results into actionable insights and strategic recommendations.

Become proficient in analytics dashboards and campaign management systems to monitor effectiveness and identify optimization opportunities.

Prepare monthly performance reports and lead strategic performance review consultations with clients through video meetings and email.

Share cross-channel performance insights with clients, leadership, and internal stakeholders, highlighting audience responsiveness and campaign effectiveness.

Troubleshoot advertising issues and coordinate with relevant teams to ensure timely resolution, strong client satisfaction, and account retention.

Collaborate with Analytics, Innovation, Advertising Operations, and Sales teams to support campaign execution and new product opportunities.

Maintain accurate records of client interactions, campaign optimizations, decisions, and recommendations in Salesforce.

Monitor industry developments and competitor strategies to identify opportunities for improved digital marketing performance.

Travel up to 5% as needed for client meetings or team events.

Requirements:

Bachelor's degree with less than 2 years of relevant experience, or approximately 4 years of relevant experience without a degree.

1–2 years of experience in digital advertising, SEM, paid social, display/video advertising, or a related digital marketing discipline.

Strong understanding of search engine marketing, website and advertising analytics, digital content strategy, and paid media.

Ability to understand client objectives and translate business goals into effective advertising recommendations.

Experience with tools such as Google Ads, Google Analytics, Microsoft Ads, Meta Business Manager, Fluency's Backpack, and Salesforce/SFX.

Google Search, Display, Shopping, and Microsoft Ads certifications are preferred and must be obtained within 90 days of hire if not already held.

Strong analytical and problem-solving skills, with the ability to interpret campaign data and make informed decisions.

Excellent written and verbal communication skills, particularly when presenting performance insights and recommendations to clients.

Strong client relationship, time-management, organization, and email-management skills.

Ability to manage multiple accounts and priorities in a fast-paced environment while maintaining attention to detail.

Ability to work effectively with cross-functional teams and adapt to changing business and client needs.

Must be currently authorized to work in the United States without current or future employer sponsorship.

Benefits:

Fully remote work option within the United States.

Base salary range of $50,400–$75,600 , depending on location, experience, knowledge, skills, and abilities.

Potential eligibility for additional incentive-based compensation.

Health insurance options, including medical, dental, and vision coverage.

Retirement planning options, including a 401(k).

Flexible paid vacation arrangements based on role responsibilities and business needs.

Seven paid holidays annually.

Up to 160 hours of paid wellness time per year for personal or family wellness needs.

Additional paid leave options, including parental, bereavement, military, jury duty, voting, and volunteer leave.

Opportunities for professional development, collaboration, and career growth.

Exposure to diverse digital advertising channels, technologies, analytics platforms, and client accounts.

Supportive, collaborative, and innovation-focused working environment.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

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