Associate Director - Field Marketing

Your tasks

• Lead global field marketing strategy: Develop annual and quarterly plans across the US, EMEA, and APAC, aligned with regional sales priorities, pipeline targets, and business objectives.
• Drive pipeline and measurable ROI: Own sourced and influenced pipeline, manage budgets, evaluate program performance, and conduct reviews within 30 days to determine what to scale, improve, or discontinue.
• Deliver high-impact field programs: Plan and execute conferences, executive dinners, roundtables, partner-led experiences, and other initiatives that move buyers through the sales journey.
• Integrate field marketing with ABM: Collaborate with Sales and SDR teams on target accounts, meeting goals, outreach, follow-up, and nurturing, while developing tailored account-level experiences.
• Build executive communities: Lead GRC Hub and Secure Circle, a CISO peer group, by developing programs that increase membership, engagement, pipeline, and advocacy.
• Manage and develop the team: Coach three regional field marketers, oversee hiring and headcount planning, and establish repeatable playbooks for program execution and reporting.
• Strengthen cross-functional operations: Partner with Product Marketing, Marketing Operations, Finance, Sales, SDRs, and external agencies to ensure consistent delivery and effective resource management.
• Experiment and optimize: Test new markets, event formats, gifting strategies, and activations using clear hypotheses and budget limits. Leverage AI to improve research, targeting, content development, and reporting.

Requirements

• Professional experience: 8–12 years in B2B marketing, including at least 5 years in SaaS field or regional marketing and 3 years managing field marketers, ideally across multiple regions.
• Pipeline and budget ownership: Demonstrated experience managing multi-region budgets and pipeline targets, measuring program ROI, and independently conducting performance analysis in HubSpot.
• International market expertise: Experience executing marketing programs in at least two of the following regions: the US, UK/Europe, Middle East, or India/APAC.
• Audience knowledge: Experience engaging startup and SMB buyers as well as mid-market or enterprise security, IT, or GRC leaders.
• Leadership and collaboration: Ability to build strong partnerships with Sales, SDRs, and channel partners while coaching teams and presenting confidently to senior executives and leadership.
• Hands-on execution: Comfortable balancing strategic planning with the practical details of event delivery, executive engagement, and account-specific marketing programs.
• Analytical and adaptable mindset: Able to navigate ambiguity, prioritize based on evidence, test new approaches, and translate insights into repeatable processes and playbooks.
• Additional strengths: Experience in cybersecurity, compliance, or GRC; building practitioner communities or executive peer groups; designing account-level field programs; or scaling founder-led initiatives at a Series B or later company is an advantage.

What we offer

• Fully remote work: Flexibility to work from home or another suitable location.
• Co-working allowance: Annual allowance to support access to co-working spaces.
• Learning and development: USD 1,000 annual professional development budget.
• Flexible time off: Unlimited leave to support rest and personal commitments.
• Health insurance: Coverage of up to INR 10 lakh for the employee and family.
• Accident protection: Additional coverage of INR 10 lakh.
• Life insurance: Coverage equivalent to three times the annual salary.
• Home office setup: INR 35,000 contribution toward creating a suitable workspace.
• Compensation: Salary and any additional incentive or equity arrangements are not specified in the provided job description.

How to apply

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Other

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