Analista Sales Force
Accountabilities Develop and implement automated marketing communication workflows focused on customer retention, engagement, and loyalty.
Design, build, and maintain automation processes and customer journeys within Salesforce Marketing Cloud, leveraging Data Extensions (DEs), Automation Studio, and Journey Builder.
Manage customer database segmentation to ensure relevant, personalized, and targeted communications.
Build and optimize multichannel customer journeys, coordinating activities from audience segmentation through campaign execution and performance analysis.
Use SQL queries to retrieve, organize, and analyze customer data, supporting effective audience targeting and marketing automation strategies.
Monitor and evaluate automated journeys and communication initiatives to identify opportunities for improvement and enhance campaign effectiveness.
Collaborate with cross-functional teams to support project development, align marketing automation activities with business objectives, and ensure successful implementation.
Manage deliverables and project timelines, maintaining quality standards and ensuring the timely execution of marketing automation initiatives.
Requirements
Practical knowledge of SQL queries and database operations, with the ability to work with customer data for segmentation and marketing automation purposes.
Salesforce Marketing Cloud Administrator certification, demonstrating relevant platform knowledge and technical proficiency.
Experience with Salesforce Marketing Cloud Engagement, particularly Data Extensions (DEs), Automation Studio, and Journey Builder.
Understanding of marketing automation concepts, including audience segmentation, automated communication workflows, and multichannel customer journeys.
Knowledge of project development processes and the ability to contribute to the planning, implementation, and optimization of technical solutions.
Strong logical reasoning and analytical skills, with the ability to interpret data, solve problems, and identify opportunities for improvement.
Excellent organizational skills, attention to detail, and a strong commitment to meeting deadlines.
Ability to work collaboratively with colleagues and stakeholders, communicate effectively, and contribute to shared project goals.
A proactive, adaptable mindset and the ability to work independently in a remote environment while maintaining productivity and accountability.
Benefits
Fully remote work model, providing flexibility in your work environment.
Opportunity to contribute to customer engagement, retention, and loyalty initiatives through marketing automation.
Professional development opportunities in Salesforce Marketing Cloud and related marketing technologies.
Collaborative work environment that encourages knowledge sharing, respect, innovation, and continuous improvement.
Opportunity to work on projects involving customer data, multichannel communication strategies, and marketing automation.
Inclusive recruitment opportunity, with applications also open to people with disabilities (PwD).
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