Social Media Specialist

SOCIAL MEDIA SPECIALIST

*Location:* Tangerang *Employment:* Full-Time *Industry:* Jewelry / Fashion Accessories

Job Description

We are looking for a *Social Media Specialist* to manage and develop JINNS social media content, primarily for *TikTok and Instagram*.

You will be responsible for the content process from *planning, production, publishing, monitoring, to performance evaluation*.

*Responsibilities:*

• Develop weekly and monthly social media content plans.
• Create content ideas and concepts based on brand objectives, audience, trends, and content performance.
• Produce short-form content for TikTok and Instagram Reels.
• Conduct product photo and video shoots for social media content.
• Edit short-form videos using CapCut, Premiere Pro, or similar tools.
• Write hooks, captions, CTA, and on-screen text.
• Manage daily content publishing on TikTok and Instagram.
• Conduct trend, competitor, and content reference research.
• Monitor social media performance including views, engagement, profile views, followers, and other relevant metrics.
• Analyze content performance and identify opportunities for improvement.
• Prepare simple weekly content performance reports and recommendations.
• Coordinate with E-commerce, Livestream, and Affiliate/KOL teams to support campaigns and product priorities.
• Maintain JINNS brand identity and content consistency across social media channels.

Requirements

• Minimum *1 year experience* in Social Media, Content Creator, Content Specialist, or similar role.
• Familiar with *TikTok and Instagram* content and platform trends.
• Able to shoot product photos and videos independently.
• Able to edit short-form videos using *CapCut, Adobe Premiere Pro, or similar editing tools*.
• Good basic copywriting skills for social media.
• Understand basic social media analytics and able to translate performance data into content improvements.
• Creative, proactive, and able to identify and solve problems independently.
• Able to work with content targets and content calendars.
• Good communication and teamwork skills.
• Willing to work *on-site in Tangerang*.
• *Portfolio is required.*

Preferred Qualifications

• Experience handling *Jewelry, Fashion, Beauty, Accessories, or Lifestyle brands*.
• Experience creating product-focused TikTok/Reels content.
• Basic knowledge of product photography, lighting, composition, and visual styling is a plus.

*Note:* This position does *not require the candidate to become an on-camera talent/host*. The main focus is content planning, production, execution, social media management, and performance analysis.

Skills: TikTok Ads, Google Ads, Teamwork, Content Marketing, Digital Marketing, Microsoft Office, Instagram Marketing, Meta Ads, Social Media, Google Analytics