Marketing Brand Manager

"Jermuk International Pepsi-Cola Bottler" LLC is looking for an ambitious and creative Brand Manager to join our Marketing team. If you are passionate about building strong brands, developing impactful marketing campaigns, and driving business growth, we invite you to become part of our dynamic team.

Develop and implement annual brand and marketing plans aligned with business objectives and brand strategies.

Execute approved marketing initiatives, continuously evaluating their effectiveness and optimizing activities based on market trends, consumer insights and business needs.

Develop, manage and evaluate consumer promotions, events and brand activation programs in cooperation with advertising, creative and BTL agencies.

Coordinate the development of brand communication materials, including advertising, promotional materials and packaging design where applicable.

Plan, coordinate and monitor media campaigns to ensure effective communication with target audiences and achievement of campaign objectives.

Work closely with external agencies to develop impactful advertising campaigns consistent with brand positioning and strategy.

Champion brand identity, values and positioning across the organization, ensuring consistent communication internally and externally.

Coordinate the selection, procurement and effective utilization of promotional materials in cooperation with the Procurement Department.

Analyze market trends, consumer behavior, competitor activities and research data to identify growth opportunities and support strategic decision-making.

Conduct regular market visits to monitor execution of marketing programs, sales activities and promoter performance, providing timely feedback and recommendations.

Monitor competitors' marketing activities, pricing, promotions and communication, preparing regular analytical reports.

Prepare, monitor and control brand marketing budgets, ensuring efficient allocation of resources and compliance with approved budgets in cooperation with the Finance Department.

Manage relationships with external agencies and suppliers to ensure timely, cost-effective and high-quality execution of brand initiatives.

Collaborate effectively with Sales, Finance, Procurement, Supply Chain and other cross-functional teams to ensure successful implementation of marketing activities and achievement of business objectives.

Higher education in Marketing, Business Administration or a related field.

Minimum 2–3 years of experience in Brand Management, Marketing or a related field (FMCG experience is considered an advantage).

Proven ability to manage multiple projects, priorities and deadlines in a dynamic environment.

Excellent organizational and time management skills.

Strong analytical and problem-solving skills.

Excellent communication, presentation and negotiation skills.

Strong project management and coordination skills.

High level of integrity and ability to handle confidential business information.

Self-motivated, proactive and results-oriented team player.

Excellent command of Armenian, Russian and English (written and spoken).

Proficiency in Microsoft Office Suite, particularly Excel, PowerPoint and Word.

Interested candidates are encouraged to submit a CV to:  hr@pepsiarmenia.com , mentioning "Brand Manager" in the subject line. Only shortlisted candidates will be contacted.