Brand Activation

Job Description

• Planning and implementing brand activation strategies every month through offline and online campaigns to raise brand awareness.
• Evaluate the potential effectiveness of each selected event beforehand, with in-depth analysis of relevance and its impact on brand image.
• Plan and execute offline events (exhibitions, pop-ups, community events, etc).
• Communicate clearly with external partners, vendors, and event organizers.
• Compile comprehensive event preparations, including arranging staff coverage, preparing products for display/sale, booth layout, payment procedures at the event, restocking processes, etc.
• Continuously monitor the progress of events and take full responsibility for the smooth running and success of each event.
• Create engaging and memorable brand experiences for visitors.
• Analyze market data and consumer insights to refine offline and online activation strategies and tactics
• Compile detailed reports and evaluations of each event, with the aim of gaining valuable insights for improvements and future development activities.
• Build partnerships with communities and event organizers.

Requirements

• Bachelor's degree in Marketing, Event Management, Communication, Business Administration, or a related field.
• Minimum of 1 year of experience in brand activation, event management, brand activation or related fields.
• Experience in creating and executing brand activation campaigns, including events, promotions, and experiential marketing.
• Excellent project management skills and the ability to handle multiple projects simultaneously.
• Strong communication and interpersonal skills to lead a team and collaborate with various stakeholders.
• Ability to thrive in a fast-paced and dynamic environment, adapting quickly to changing circumstances.
• Ability to think creatively and solve problems quickly in dynamic event environments.
• Willing to work outside of office hours (if needed).

Skills: Market Research, Marketing Communications, Marketing Strategy, Digital Marketing, Product Marketing, Content Strategy, Brand Activities, Content Marketing, Social Media, B2C Marketing