Sr Commercial Strategy Manager
Who are we? We are JDE Peet’s. We create a coffee for every cup and build a brand for every heart. JDE Peet’s is now part of Keurig Dr Pepper, the world's largest coffee-specialized company. Guided by our Reignite the Amazing strategy, we focus on brand-led growth, based on three big bets: Peet’s, L’OR, and our 10 strategically selected local icons, led by Jacobs. In 2025, JDE Peet’s recorded total sales of 9.9 billion euros and employed more than 21,000 employees around the world. In Brazil, we are one of the largest coffee companies and have a national presence through our brands Pilão, L’OR, Café do Ponto, Damasco, Café Maratá, Caboclo, Café Pelé, Café Puro, Chá Maratá, and Chá Castellari. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com . What is it like to work at JDE Peet's? We believe that amazing things happen around a cup of coffee. Together, we create these moments every day, transforming ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team, guided by our values: Dare to Enchant, Be an Owner, Simplify, Win Together. Here, you will find freedom to innovate, courage to take bold steps, and support to develop your career in a global environment. Come be part of our team and discover what your cup of amazing moments is!
Learn more at https://careers-br.jdepeets.com/pt-BR
Position Objective Lead the Route to Market (RTM) and Revenue Growth Management (RGM) fronts, defining the commercial strategy of how to reach the market, in which channels to compete, and with which pricing and promotion architecture to accelerate sustainable growth in volume, value, and profitability. The position will play a central role in building strategies for availability, channels, pricing, and promotions, ensuring the balance between sell-out growth, brand strengthening, and sustainable result generation, avoiding excessive dependence on promotional actions. You will be responsible for connecting shopper insights, commercial planning, and sales execution to transform analyses into decisions that drive the company's growth. Route to Market (RTM) Design and evolve the company's RTM strategy, ensuring the best coverage, availability, and productivity of channels. Continuously evaluate the attractiveness and potential of different sales channels. Identify new growth routes through expansion into emerging channels and alternative distribution models. Lead the strategy and development of new channels and businesses, including Export, Food Service, B2B platforms, and digital models. Define investment and execution priorities by channel, aligned with value generation potential. Revenue Growth Management (RGM) Lead the strategy for pricing, promotions, and portfolio architecture to maximize profitable growth. Develop and implement pricing strategies by channel, region, customer, and category. Lead price adjustment dynamics and evaluate impacts on volume, revenue, market share, and profitability. Ensure that promotional decisions are connected to long-term value creation and not just short-term volume generation. Build scenarios and recommendations based on price elasticity, consumer behavior, and competitive response. Identify value capture opportunities through mix, pack-price architecture, and price segmentation. Commercial Strategy Transform complex analyses into actionable insights for Sales and leadership. Connect shopper, consumption, channel, pricing, and execution data into clear recommendations for the business. Act as a strategic partner to commercial leadership in defining growth priorities. Build plans that simultaneously accelerate volume, revenue, profitability, and market share. Ensure alignment between Strategy, Planning, Sales, and Finance.
Completed Higher Education / MBA Desirable; Extensive experience in Route to Market and/or Revenue Growth Management, Commercial Strategy in FMCG companies; Experience in leading teams at a managerial level; Experience working in cross-functional environments; Advanced/fluent English (mandatory).
At JDE Peet's, we believe that amazing things happen around a cup of coffee and tea. We also believe that a diverse and inclusive culture allows us to serve all coffee and tea lovers in the best possible way. We offer a flexible benefits program where you can personalize your benefits according to your moment and lifestyle. We also offer: Medical Assistance; Dental Assistance; Life Insurance; Private Pension; PLR; Wellhub (Gympass); Food Allowance; Meal Allowance; Product Discount – Grêmio JDE; Parking; Wellness program; Grãos do Futuro Program (assistance and extended leave for pregnant and adopting families); Pet Health Plan.
Work model: Hybrid
Flexible Hours Our Diversity Equity & Inclusion statement At JDE Peet’s, we seek to create a better future, in which we serve, reflect, and welcome everyone authentically. We believe in promoting a more diverse, equitable, and inclusive organization, where everyone feels comfortable being who they truly are and releasing their maximum potential. This means we do not tolerate discrimination based on race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other characteristic protected by law. Throughout the entire employee lifecycle, we place DE&I at the center of our processes. This allows us to promote objectivity and eliminate potential biases, ensuring an inclusive experience in the work environment. Do not hesitate to inform us if you require reasonable accommodations in the selection process. Efforts in this agenda have earned us the prestigious Catalyst Award and the Fair Pay Leader certification in 2025, reflecting an adjusted gender pay gap of only 0.52%. #unleashyourpossibility #acupofamazing #LI-Hybrid
JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.