Regional Sales Manager CDI - Nouvelle Aquitaine | L'OR, Tassimo, Senseo

#1 coffee in France in large and medium-sized retail stores, JDE markets the brands L'OR, Senseo, Tassimo, Jacques Vabre, Grand'Mère, and Maxwell House. We are proud to evolve in an exciting and meaningful category: coffee! Did you know, by the way, that it is the second most consumed beverage in the world? Our goal is simple and ambitious: a coffee for every cup. At JDE, we want to make a difference by offering you a rich and varied mission framework, where you can showcase your autonomy and dynamism, within a caring, conquering, and supportive team.

JOINING US MEANS:

• Working for a product with multiple aromas, coffee, and on innovative and highly renowned brands: L'OR, Senseo, Tassimo, Jacques Vabre, Grand'Mère.
• Contributing fully to the life of the company and its external influence.
• Being welcomed into a dynamic and creative team.

OUR PLUS: We are a socially and environmentally committed company. Our Common Grounds CSR policy is defined by 3 axes: sourcing coffee from responsible sources, reducing our environmental footprint (carbon, packaging), and implementing a Diversity, Equity, and Inclusion policy within our organization. More information on our JDE Peet’s site: https://www.jdepeets.com/sustainability/

The Regional Sales Manager ensures the sales development and profitability of JDE in their region. They have a dual mission as a manager and a negotiator in the region. They manage and support their team (Sector Managers and Promoters) to achieve commercial objectives, identify growth levers, and implement corrective actions.

I. COMMERCIAL EXECUTION

Supports Sector Managers (RS) and Promoters in targeting the actions to be carried out to optimize:

• Product availability (development of adapted arguments, means to be implemented...)
• Brand visibility: targeting the type of action to be carried out, identifying stores where the merchandising approach can be deployed
• Promotional resales: provides the keys to optimize the destruction rates of our promotional operations (locations and quantities)
• Client profitability within the legal framework
• Optimizes the use of available resources and is proactive in finding new growth levers

II. COMMERCIAL NEGOTIATION

• Negotiates regional agreements (mainly with SCA GALEC) with the support of the National Client Direction
• Optimizes the national agreement by maximizing the counterparts negotiated in the region within the respect of allocated mandates
• Reports regional issues and proposes recommendations

III. BUSINESS STEERING

• Implements appropriate action plans to allow the achievement of objectives in their region
• Pilots and is the guarantor of the achievements and results of their team by ensuring compliance with processes and the legal framework
• Informs the DNV of current events in their region and ensures the reporting of information to headquarters interlocutors
• Prepares and leads regional meetings
• Participates in Sales Force projects (Task Force, Workshops...)

IV. CULTIVATE A PERFORMING COMMERCIAL NETWORK

• Is recognized as the coffee expert by clients, promotes the JDE brand image to all their contacts (service providers, clients, team...)
• Knows the points of sale and key decision-makers in their region. Deploys the "influence" project with VIP clients

V. MANAGEMENT

• Motivates, supports, and develops their team by setting appropriate objectives, establishing personalized development plans, and providing regular feedback
• Is the guarantor of compliance with our operating rules and the application by their team of sales methods and techniques
• Ensures initial training and skill development for new Sector Managers and Promoters
• Ensures the practical application of training and validates acquired skills

For this opportunity, we are looking for a profile that can combine field expertise with a good knowledge of the Commercial Direction (organizations and challenges).

Hard Skills:

• Mastery of sales and negotiation techniques
• In-depth knowledge of commercial levers
• Solid category and retailer experience
• Management
• Budget management
• Mastery of office tools
• Intermediate English

Soft Skills:

• Results orientation
• Analytical spirit
• Adaptability
• Interpersonal skills
• Ability to engage
• Organization
• Prioritization

Status: Cadre Contract: CDI Start date: from December 1st Location: Aquitaine & Poitou Charente

• Provision of a company vehicle with a fuel card
• Eligibility for Profit-sharing & Participation schemes
• An IT package including tablet, computer, and smartphone.
• CSE social benefits, coffee allocations, and holiday vouchers
• Daily meal allowance

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.