Customer Marketing Manager

Customer Marketing Manager

(Montréal, Québec - Canada)

Created in 2000, Ivalua is a global leader in the publishing of cloud procurement management solutions.

OUR COMPANY

At Ivalua, we are a global community of experts convinced that digital transformation makes supply chains more sustainable and resilient, while improving collaboration with suppliers.

And we achieve this through our spend management cloud platform, which enables hundreds of major brands to manage their spend and suppliers while optimizing their profitability, their ESG (Environmental, Social, and Governance) performance, reducing risks, and improving their productivity.

Driven by our passions and fueled by our common ambitions, we empower ourselves to meet challenges and create impactful experiences for our customers and our partner ecosystem, while giving meaning to our teams.

Discover more at www.ivalua.com . Follow us on LinkedIn

WHAT WE OFFER YOU

CONTEXT:

The Customer Marketing team focuses on engaging and retaining existing customers by offering personalized experiences, targeted campaigns, and loyalty programs. It collaborates with Sales, Product, and Customer Success teams to drive customer satisfaction, brand promotion, and long-term value. The four-person Customer Marketing core plays an essential role within the 51-person Global Marketing team, serving as a bridge between the company and its existing customers to foster retention, expansion, and advocacy. Positioned as a key pillar within the global marketing function, this team ensures that the company's growth is fueled by a customer-centric strategy, aligning with global business objectives.

ROLE:

At Ivalua, we are currently looking for an experienced Customer Marketing Manager who will develop and lead multi-channel marketing activities in the AMER region, in close collaboration with Customer Success, Field Marketing, and Sales teams, in order to increase customer adoption and loyalty, generate and advance upsell opportunities, and achieve company objectives. The selected candidate will also create tracking and reporting tools to establish the ROI of marketing initiatives to management, and will use customer health dashboards to identify at-risk customers through targeted campaigns.

Reporting to the Director of Customer Marketing, you will be responsible for customer communications, brand promotion, lifecycle marketing, upsell and cross-sell initiatives, as well as leveraging customer insights to strengthen brand engagement and loyalty in the AMER region.

WHAT YOU WILL DO WITH US

• Showcase and promote customer success through all marketing and sales channels, including social media, public relations, customer videos, as well as sponsorships and strategic events

• Take charge of the development, planning, and implementation of customer adoption, cross-sell, and upsell marketing programs, such as the global customer referral program, customer user group events, lifecycle and nurturing campaigns, re-engagement strategies, and user adoption videos

• Develop and launch strategic customer events (e.g., in-person and virtual user groups) in key sectors to strengthen customer communities and consolidate the company's relationships with its strategic customers

• Co-manage the referral program and leverage the repository of customer ROI studies and use cases with third-party providers to increase adoption

• Support customer content and foster participation in global events and conferences

• Work closely with Field Marketing, Sales, and Product Marketing teams to promote customer successes

• Collaborate with various internal stakeholders, including Customer Success Executives, Sales Executives, and Strategic Account Managers, to define, recommend, and implement customer-focused account plans

YOUR PROFILE

If you have the experiences and skills below, this role could be for you:

Skills and Experience:

• More than 5 years of experience in managing marketing strategy in a post-sales context, for example in field marketing, customer marketing, or digital marketing

• Proven success in planning and executing campaigns and programs aimed at generating upsells within the existing customer base (including email, digital, events/webinars, nurturing programs, etc.)

• Proficiency in marketing automation tools such as HubSpot/Eloqua/Marketo and DemandBase/LinkedIn Ads; strong ability to work with Account Executives, Customer Success Managers, and business stakeholders; strong presence with the ability to bring a marketing perspective to the contribution to business objectives

• Growth and innovation mindset; demonstrated track record of developing innovative and creative concepts, from strategy to execution

• Ability to think strategically, execute with rigor, and analyze data to derive insights that drive decision-making

• Experience in the enterprise software sector, particularly in procurement or supply chain solutions, is a major asset

• English is required as we serve customers all over Canada from our Montreal office, and a large majority of business is conducted in English; however, as far as possible, we will support the employee's right to work in French.

Soft Skills:

• Excellent communication and interpersonal skills, with the ability to build strong relationships with customers and internal teams

• Excellent organizational skills and ability to manage multiple projects simultaneously

• Team spirit, high performer, and ready to take initiative

• Ability to unite others around strong alignment with business stakeholders and to achieve company objectives

• A Bachelor's degree in Business Administration, Marketing, or a related field is a plus, or equivalent experience with proven marketing skills

WHAT AWAITS YOU NEXT

If your application matches the desired skills for this role, our recruitment team will contact you to schedule an initial phone conversation. Take one more step toward achieving your goals - apply today!

A dedicated recruiter will guide you through every step of the recruitment process. We are here to support you!

Our recruitment process is designed to evaluate your skills through a series of personalized interviews with our teams. Interviews will take place virtually and in person at our premises.

WHAT YOU WILL FIND AT IVALUA

• A “Hybrid” model (3 days on-site, 2 days remote),

• We are a team driven by the desire to push the boundaries of product and technological innovation,

• A constantly growing private company,

• A stable and profitable company,

• Every week, the possibility to get together for a meal provided by the company,

• Thrive by pursuing your goals through a powerful team spirit, conducive to creativity and productivity,

• Reveal your professional potential through our training and career development program,

• Join a dynamic and international team composed of experts in their fields, and collaborate with people passionate about their work and guided by a common vision,

• Experience an inclusive work environment open to diversity, where your contribution will be appreciated and valued,

• Take part in numerous events organized within the company (sports competitions, musical events, and team building),

Highly rated by its employees, Ivalua has been named by the company Comparably ( https://www.comparably.com/companies/ivalua):

Driven by our differences - Your energy is our strength!

United by our values, we celebrate diversity and equity in all their forms to build an inclusive work environment. To help our customers make their supply chains more efficient, sustainable, and resilient, we rely on our international teams with diverse and varied backgrounds, skills, and perspectives. We believe in equal opportunity and diversity as drivers of innovation, fostering an inclusive spirit, a productive and pleasant work environment, and offering fulfilling career perspectives for all Ivaluans.

Explore Ivalua culture - watch this video to learn more!

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