Business Development Manager (m/f/x) R&D and Innovation

Introduction

Why us?

You'll join a marketing team that sets the agenda in its field. We publish original research for R&D and innovation leaders, test new ideas constantly, and shape how the market sees ITONICS. Good ideas go live fast, and you'll see your impact in the numbers.

About us

ITONICS is a leading provider of SaaS innovation solutions, empowering organizations to anticipate and shape their futures. Our Innovation OS combines +15 years of specialist experience in end-to-end innovation management with cutting-edge technologies to streamline how global businesses manage, scale, and execute their growth strategies. With more than 150 experts worldwide, we support innovation leaders such as adidas, Johnson & Johnson, Toyota, Mondelez, Siemens, and KPMG. Our diverse, high-performing teams across inspiring global locations thrive on a culture of collaboration, bold thinking, and continuous growth. We’re not just building a platform; we’re shaping the future of innovation.

Your tasks

Your Contribution

If you are good at convincing people, this role is built for you. You attract the interest of R&D and innovation leaders with the reports and articles you publish. Then you turn that interest into conversations and persuade the right people to meet our sales team.

You'll build a profile few people have: the authority to write for senior technical leaders and the ability to win them over in a call. Part of your compensation is variable and tied to the leads you develop, so your earnings grow with the demo calls our sales team accepts.

Your Day-to-Day Tasks

Expect to spend about 60% of your time on lead development and 40% on content.

Turn inbound contacts into demo calls: Develop leads from gated reports, blog subscriptions, interviews, and event invitations until they're ready for sales

Qualify and reach out: Decide who gets personal outreach, then open each conversation by email, LinkedIn, or phone with an insight relevant to the prospect's R&D portfolio

Write reports and blogs: Create SEO- and GEO-optimized content for R&D and innovation leaders, and keep existing articles and reports current

Run nurture programs in HubSpot: Build sequences and lead scoring, and track which assets produce pipeline

Bridge marketing and sales: Join sales meetings, hand over demo-ready leads with full context, and turn prospect questions into new content

Your Skills & Qualifications

Fluent German and English, written and spoken

Clear, authoritative writing for expert audiences

Confidence on calls with senior decision-makers and the judgment to separate real buying intent from noise

Hands-on experience with HubSpot or a comparable CRM, and with AI agents that speed up your work

Strong self-management across writing deadlines and lead follow-up, with protected time for both

An ambitious, positive, and collaborative spirit, plus the curiosity to try new ideas

Bonus: experience in B2B SaaS, consulting, or an R&D-driven context; hungry career starters are welcome too

At ITONICS, you'll:

Hybrid Nürnberg, Hybrid Berlin Full-time Permanent employee

Earn a base salary plus variable pay that grows with every lead you develop

Own a measurable share of the pipeline and work directly alongside sales

Build expertise in foresight, technology intelligence, and R&D portfolio management with the experts who apply it every day

Work with the world's most innovative companies like Adidas, Johnson & Johnson, Toyota, Roche, and SIEMENS

ITONICS is committed to creating a diverse environment and is proud to be an equal-opportunity employer. We are dedicated to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability. ITONICS offers competitive salaries benchmarked against international industry standards. We rely on legitimate interest as a legal basis for processing personal information under the GDPR for recruitment and employment applications.

For more, visit our careers page.