TikTok Ads Specialist

About Us We provide travel eSIM solutions that help international travellers stay connected abroad. Customers can browse and purchase mobile data plans through our website and app. We are looking for an experienced TikTok advertising specialist to grow customer acquisition and sales across international markets. About the Role You will manage TikTok paid advertising, with a particular focus on using short-form video to attract relevant audiences, communicate product value and convert interest into purchases. This role combines hands-on media buying, strong creative judgement and rigorous data analysis. You should be able to explain why a video attracts attention, whether that attention leads to sales, and how to improve both creative performance and acquisition efficiency through continuous testing. Appointment at Specialist or Senior Specialist level will depend on your experience, capabilities and track record. Key Responsibilities Plan, launch and optimise TikTok Ads campaigns to drive customer acquisition and purchases through our website and app.

Develop a structured short-form video testing programme across travel scenarios, customer pain points, product demonstrations, offers and creator styles.

Prepare actionable creative briefs covering opening hooks, scripts, pacing, product benefits and calls to action.

Work with creative teams and content creators to produce and iterate video ads and UGC suited to TikTok.

Analyse video viewing and engagement metrics alongside click-through rates, purchase conversion, acquisition costs and returns.

Identify where performance breaks down between attracting attention, generating clicks and converting visitors into paying customers.

Maintain a consistent pipeline of new creative concepts and variations, using test results to guide subsequent production.

Monitor creative fatigue and scale successful ads while controlling acquisition costs and returns.

Manage campaign structures, targeting, bidding and budget allocation across international markets.

Work with product and technical teams to validate conversion tracking and website or app attribution.

Compare platform-reported results with actual sales and acquisition costs, and present clear findings and recommended actions.

Requirements At least 3 years of hands-on TikTok Ads experience, including independently managing campaigns and budgets. Candidates with 5 or more years of relevant paid advertising experience and substantial TikTok Ads experience are encouraged to apply.

Strong ability to evaluate short-form video creatives and turn performance data into specific recommendations for hooks, scripts, pacing, product messaging and calls to action.

Strong data analysis and logical reasoning skills, with the ability to develop hypotheses, run structured tests and explain the results.

Proven success in paid campaigns that generated purchases or paying customers, supported by measurable acquisition costs and returns.

Experience testing multiple creative concepts and scaling successful campaigns while monitoring performance as budgets increase.

Strong working knowledge of TikTok Ads Manager, campaign optimisation and conversion tracking.

Ability to assess data quality, understand attribution limitations and distinguish meaningful improvements from short-term fluctuations.

Proficiency in Excel or Google Sheets and familiarity with relevant website or app analytics tools.

Clear written and spoken English, strong attention to detail and the ability to collaborate effectively with creative and technical teams.

Preferred Experience International or multi-market TikTok advertising campaigns.

eSIM, telecommunications, travel technology, e-commerce or consumer apps.

Website purchase campaigns, app acquisition and app attribution tools.

UGC advertising, creator-led paid campaigns or short-form video production.

Relevant industry experience is an advantage. Experience with Google Ads or Meta Ads is welcome but is not required. How to Apply Please submit your CV and one or two TikTok paid advertising campaigns you have personally managed. Include the objective, market, approximate budget, timeframe, your responsibilities, creative testing approach, optimisation decisions and measurable results.