Google Ads Specialist

About Us We provide travel eSIM solutions that help international travellers stay connected abroad. Customers can browse and purchase mobile data plans through our website and app. We are looking for an experienced advertising specialist to grow customer acquisition and sales across international markets. About the Role You will manage Google Ads campaigns from planning and execution through to analysis and optimisation. We are looking for someone with hands-on campaign experience, strong analytical and logical reasoning skills, and a proven track record of delivering measurable business results. Appointment at Specialist or Senior Specialist level will depend on your experience, capabilities and track record. Key Responsibilities Plan, launch and optimise Google Ads campaigns across Search, Performance Max and other relevant Google advertising channels.

Conduct keyword research and optimise search terms, negative keywords, campaign structures, targeting and bidding strategies.

Manage advertising budgets across markets and campaigns, monitoring spending and reallocating investment based on performance.

Analyse the customer journey from ad click to purchase, identify conversion barriers and recommend improvements.

Investigate performance changes, develop hypotheses and run structured tests across ad copy, targeting, bidding and landing pages.

Work with product and technical teams to implement and validate conversion tracking through Google Ads, GA4 and Google Tag Manager.

Collaborate with marketing and creative teams to develop advertising assets and messaging relevant to different destinations, audiences and travel needs.

Evaluate platform-reported results alongside actual sales and acquisition costs, and present clear findings and recommended actions.

Requirements At least 3 years of hands-on Google Ads experience, including independently managing campaigns and budgets. Candidates with 5 or more years of relevant experience are encouraged to apply.

Strong data analysis and logical reasoning skills, with the ability to explain what changed, identify likely causes and make evidence-based optimisation decisions.

Proven campaign success, supported by measurable results such as lower customer acquisition costs, improved purchase conversion or increased sales at sustainable returns.

Strong working knowledge of Google Ads, GA4 and conversion tracking, with proficiency in Excel or Google Sheets.

Ability to assess data quality, understand attribution limitations and distinguish meaningful improvements from short-term fluctuations.

Clear written and spoken English, strong attention to detail and the ability to work independently and across teams.

Preferred Experience International or multi-market advertising campaigns.

eSIM, telecommunications, travel technology, e-commerce or consumer apps.

Google App campaigns, app attribution tools or landing-page conversion optimisation.

Relevant industry experience is an advantage; candidates from other industries with strong paid acquisition results are welcome. How to Apply Please submit your CV and one or two campaigns you have personally managed. Include the objective, market, approximate budget, timeframe, your responsibilities, optimisation decisions and measurable results.