Growth Marketing Lead

Responsibilities:

Market Positioning & Strategy:

Develop a clear market positioning strategy for Examtice. Identify our strongest competitive advantages. Define target customer segments and acquisition opportunities. Develop a practical roadmap for market penetration.

Growth & Customer Acquisition:

Design strategies to acquire students, schools, parents, and institutional users. Develop user acquisition funnels. Recommend effective marketing channels and campaigns. Improve conversion from awareness to registration and subscription.

Product Marketing:

Translate Examtice features into compelling customer benefits. Develop messaging that resonates with students and decision-makers. Identify opportunities for product improvement based on market feedback.

Campaign Strategy & Execution:

Plan and oversee marketing campaigns. Work with internal teams including Media, Information Management, and Web teams. Develop campaign objectives, budgets, KPIs, and measurement systems. Optimize campaigns based on performance data.

Revenue Growth:

Develop strategies that support paid subscriptions and profitability. Identify opportunities for partnerships, schools, organizations, and communities. Build sustainable customer acquisition strategies.

Marketing Analytics & Reporting:

Establish key marketing metrics. Track acquisition cost, conversion rate, engagement, retention, and revenue impact. Provide regular growth reports and recommendations.

Requirements:

Minimum of 3 years' experience in marketing, growth marketing, product marketing, or brand strategy. Proven experience launching, repositioning, or scaling a product/service. Demonstrated track record of measurable marketing success. Experience working with technology products, education platforms, SaaS, apps, marketplaces, or digital businesses is highly desirable. Strong understanding of digital marketing, customer acquisition, branding, and sales funnels. Ability to combine strategy with hands-on execution.

The successful candidate will be expected to deliver:

Complete Examtice market positioning strategy. Customer acquisition roadmap. Growth marketing plan. Marketing channel strategy. Campaign framework. Revenue growth recommendations. Performance measurement system. Short-term and long-term growth roadmap.