Media Buying Internship
Integration Technology is offering an internship for fresh graduates and final-year students who want to start a career in digital advertising and Media Buying. The intern will join our Marketing team and help plan, run, and optimize paid advertising campaigns across digital platforms for our ERP and technology solutions, working under the guidance of our marketing specialists.
The intern will learn:
- How to plan paid campaigns and set objectives, budgets, and target audiences
- How to create, launch, and manage ads on Meta (Facebook & Instagram), Google Ads (Search & Display), LinkedIn Ads, and TikTok Ads
- How to target and research audiences for B2B campaigns
- How to set up tracking with Meta Pixel, Google Tag Manager, and Google Analytics 4 (GA4)
- How to read campaign metrics such as CTR, CPC, CPM, CPL, conversion rate, and ROAS
- How to A/B test ad creatives, copy, and audiences
- How to optimize campaigns and manage budgets to lower cost per lead
- How to prepare weekly and monthly performance reports
- How to work with the content and design team on ad creatives
- How lead-generation campaigns and CRM follow-up work together
- Fresh graduate or final-year student in Marketing, Business Administration, Commerce, Mass Communication, or a related field
- Basic understanding of digital marketing and social media platforms
- Strong interest in paid advertising and performance marketing
- Basic knowledge of Meta Ads Manager or Google Ads is a plus
- Completed a digital marketing course or certification (e.g., Meta Blueprint, Google Ads, Google Digital Garage) is a plus
- Good Microsoft Excel / Google Sheets skills
- Strong analytical mindset and comfort working with numbers
- Creative thinking and good copywriting skills in Arabic and English
- Good command of written and spoken English
- Able to attend on-site in 6th of October City