Growth Marketing Assistant (Inbound / Outbound)

02 (two) vacancies for Growth Marketing Assistant (Inbound / Outbound), for recent graduates in Marketing, Communication, Advertising and Propaganda, or related fields. One vacancy for the Inbound team One vacancy for the Outbound team 100% remote work, from Monday to Friday, from 09:00 to 18:48. Opportunity to grow at Instituto Infnet, a college focused on Tech Engineering, Data Science, Communication and Digital Design. Scholarships of up to 100% for undergraduate studies and 70% to 90% for postgraduate studies, according to the institution's rules. University environment that favors your learning, with access to the library for studies and networking with professors and professionals in the field.

Responsibilities and duties

Duties for the Inbound Growth Marketing Assistant position

• Develop and implement inbound marketing strategies, aiming for B2C lead generation for the acquisition team;
• Manage and optimize campaigns using a variety of tools integrated into the CRM;
• Analyze and segment databases to ensure that campaigns reach the most relevant target audiences with the highest conversion potential;
• Monitor campaign performance and adjust strategies based on analysis and feedback from the acquisition team;
• Ensure that the acquisition team has a constant flow of qualified leads to work with;
• Configure workflows in the CRM, email sequences, email marketing, and other actions focused on B2C lead acquisition.

Duties for the Outbound Growth Marketing Assistant position

• Develop and implement outbound marketing strategies, with a strong emphasis on email marketing and automation, aiming for B2B lead generation for the acquisition team;
• Create and optimize persuasive texts (copywriting) for email campaigns, automation sequences, and other materials, focusing on conversion;
• Manage and optimize email campaigns and nurturing flows using a variety of tools integrated into our CRM;
• Analyze and segment databases to ensure that campaigns reach the most relevant target audiences with the highest conversion potential;
• Monitor campaign performance and adjust strategies based on analysis and feedback from the acquisition team;
• Ensure that the acquisition team has a constant flow of qualified leads to work with;
• Stay updated with B2B marketing, copywriting, and technology trends, applying new techniques and tools as necessary;
• Configure workflows in the CRM, email sequences, email marketing, and other actions focused on B2B lead acquisition.

Requirements and qualifications

Mandatory for both vacancies:

• Completed degree in Marketing, Communication, Advertising and Propaganda or related fields;
• Excellent written communication competence and ability to create clear and objective texts;
• Knowledge of CRM platforms and/or marketing automation;
• Analytical capacity, including the ability to manipulate and analyze large datasets using spreadsheets (Excel or Google Sheets);
• Proficiency in reading English;
• Ease in learning software;
• Enjoy the integration between marketing and sales teams.

Desirable:

• Ability to create advertising content for engaging and persuasive content;
• Knowledge of acquisition strategies;
• Knowledge of copywriting techniques and mental triggers applied to emails and CTAs (Calls-to-Action);
• Notions of A/B testing for campaign optimization;
• Experience in creating reports and dashboards using Google Looker Studio;
• Skill in analyzing essential performance metrics (KPIs) of campaigns;
• Experience in building and maintaining relevant and updated email lists in CRM systems;
• Skill in planning, implementing, and evaluating email marketing campaigns with a focus on conversion.

Additional information

• Remuneration of R$2,197.72.
• Meal voucher on Swile flexible card.
• Amil health insurance.
• Amil dental plan, at no cost to employees.
• Day off on birthday after one year at the company.
• Access to the Vittude online therapy platform.
• TotalPass.
• Possibility to participate in courses offered by the institution under special conditions for employees, including full undergraduate scholarships after the probationary period and partial postgraduate scholarships.
• Possibility of scholarships for dependents and/or spouse after two years of work at the institution.