DIGITAL MARKETING MANAGER

About the role Palapa Group is hiring a Marketing Manager to lead marketing strategy and execution across two inspection businesses, from inspeksirumah.id and inspeksimobil.id. You will turn ideas into strategy, strategy into execution, and execution into growth.

Qualifications Minimum 5 years of experience in Marketing within service-based businesses, such as automotive, property, hospitality, professional services, or similar industries Strong understanding of end-to-end marketing funnel, customer journey, lead conversion, and content strategy Hands-on experience in Meta Ads and Google Ads Experience managing affiliates, influencers, partnerships to drive leads and sales Proven ability to build marketing systems and effective teams, with strong strategic thinking, analytical skills, ownership, and problem-solving Willingness to be hands-on in marketing operations Full commitment to Palapa Group and no other employment or professional contract during the employment period Based in Jakarta/Tangerang or surrounding areas

Responsibilities Build weekly marketing plans and content direction for both brands Manage the overall content flow from planning, production, review, approval, posting, ensuring deadlines are met Monitor Meta Ads and Google Ads, including budget, CPL, lead quality, conversion, and overall performance Develop content and campaign briefs based on brand, sales, and marketing needs Monitor the marketing funnel from reach, leads, qualified leads, conversion, orders, cost Evaluate admin/customer handling, especially lead response, follow-up, lead quality, and conversion Develop and manage affiliates, influencers, partnerships, and other acquisition channels Monitor and improve Google Reviews and other trust-building activities for both brands Lead the marketing/media team, set priorities, monitor execution, and resolve performance bottlenecks Take ownership of overall marketing performance, including weekly evaluation, improvement plans, and reporting to management

Working Arrangement & Benefits Status: PKWT Placement: Jakarta Working Arrangement: Flexible based on workload, project priorities, business needs, and divisional targets Reporting: Directly to the Board of Directors

Skills: Social Media, Content Marketing, Affiliate Marketing, Marketing Management, TikTok, Digital Marketing, Content Strategy, Team Management, B2B Marketing, Marketing Communications