Performance Marketing Specialist / Digital Marketing
Location: Bekasi Employment Type: Full-time Department: Marketing
We are seeking a skilled and data-driven Performance Marketing Specialist to manage and optimize our digital advertising efforts. You will handle multi-channel campaigns, build landing pages, analyze performance data, and ensure strong ROI.
Key Responsibilities: • Run and optimize campaigns across Meta Ads (General & CPAS), Google Ads, TikTok Ads, and Marketplace Ads. • Manage full campaign flow: targeting, budgeting, bidding, creative direction, and optimization. • Build and improve WordPress landing pages for better conversions and user experience. • Perform A/B testing on creatives, landing pages, and audience groups. • Analyze campaign performance using tools like Google Analytics and create clear reports. • Work with Content, Creative, and Sales teams to align messaging and goals. • Monitor and control ad spend to achieve targets (CPC, CPA, ROAS, CTR, etc.). • Conduct market and competitor research to find trends and new opportunities. • Recommend new strategies, ideas, and creative concepts for stronger results. • Stay updated on platform changes, digital marketing trends, and compliance rules. • Provide creative input for ad copy, visuals, and landing page improvements. • Report results and insights directly to executive management.
Qualifications: • 3–5 years of experience in digital marketing with proven performance marketing results. • Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s is a plus). • Minimum 3 years managing Facebook/Instagram Ads, Google Ads, TikTok Ads, and Marketplace Ads. • Skilled in building and editing WordPress landing pages. • Strong analytical abilities and experience with digital marketing tools and reporting. • Excellent communication, teamwork, and strong ownership mindset. • Creative thinker with attention to detail. • Familiar with Google Analytics and other web analytics tools. • Updated with the latest digital marketing trends and best practices. • Relevant certifications (Google Ads, Meta Blueprint, etc.) are a plus.
Skills: Meta Ads, TikTok Ads, B2B Marketing, Pembuatan Konten Ads, Google Ads, Landing Pages, Tokopedia Ads, Digital Marketing, Shopee Ads