SEO Specialist

Your tasks

1. SEO – 80% (Primary Responsibility)

• Build and execute comprehensive SEO strategies for multi-brand environments (technical, on-page, off-page, keyword strategy, link-building directions).
• Conduct advanced keyword research, competitive analysis, content direction planning (content will be written by freelancers).
• Lead technical SEO audits and improvements: site architecture, indexing, page speed, schema, UX signals.
• Collaborate with content writers, web developers to ensure SEO best practices are implemented consistently.
• Monitor performance through Google Search Console, Google Analytics, SEMrush/Ahrefs… and provide actionable insights.
• Continuously optimize based on new ranking signals and AI-driven search changes (e.g., SGE, zero-click SERPs, conversational queries).

1. Paid Advertising – 20%

• Plan, execute, and optimize LinkedIn Ads campaigns targeting B2B segments.
• Manage and scale Google Ads (Search, Display, Remarketing) with performance-oriented KPIs.
• Build campaign structures, keyword/bidding strategies, and audience segmentation.
• Track ROI and generate reports with clear optimization recommendations.
• Collaborate closely with Sales teams to align ads performance with funnel conversion goals.

1. Collaboration

• Mentor and provide training junior marketers in SEO, PPC, and analytics.
• Work cross-functionally to ensure aligned performance strategy.

Requirements

• Bachelor‘s degree in Marketing, Digital Marketing, Business, or a related field.
• At least 3–5 years of hands-on experience in SEO.
• Mandatory experience in B2B marketing, preferably in BPO, outsourcing, consulting, or other B2B service-based industries.
• Proven experience developing SEO strategies for international markets, with a focus on organic traffic growth and B2B lead generation.
• Hands-on experience managing Google Ads and LinkedIn Ads campaigns, proficiency in Google Search Console, Google Analytics, SEMrush and/or Ahrefs.
• Strong written English skills.

What we offer

We treat people fairly and with dignity, keeping a healthy perspective about life and work and fostering a positive and enjoyable work environment with appealing benefits as below:

• A competitive monthly salary
• 13th month Tet bonus & bi-annual performance bonus
• 12 Annual Leaves + 2 Sick Leaves + 1 Birthday Leave
• Annual salary review
• Attractive employee awards: Employee of Year, Semi-Annual outstanding employee
• Social insurance and healthcare insurance upon Vietnam Labor Code
• PTI insurance package, and annual health check
• An open culture that spurs creativity, innovation, and inclusivity
• Diverse activities to foster relationships, including company trips, year-end party, employees’ birthdays
• An open-space office, a cafeteria, and a range of modern equipment
• Other allowances from referrals and special occasions (weddings, seniority, and new-born baby)

Other

WORK LOCATION Onsite at The District Building, 159C De Tham, Cau Ong Lanh Ward, HCMC

WORKING HOURS 9AM - 6PM (Mon - Fri) Skills:

• Ahrefs
• Analytical Skills
• Google Search Console
• Google Analytics
• Communication
• SEMrush
• Search Engine Optimization (SEO)
• Teamwork