Digital Marketing Specialist

Responsibilities:

Paid Acquisition:

Own campaign strategy, build, and daily optimisation across Google Ads (Search, Performance Max, Display, YouTube) and Meta

Design account and campaign structure from scratch: naming conventions, ad group segmentation, match type strategy, negative keyword architecture

Set and manage bidding strategy, budget pacing, and dayparting against CPA and ROAS targets

Run structured creative and ad copy testing with clear hypotheses and statistical discipline

Build and manage audiences: custom, lookalike, remarketing, customer list uploads, exclusion logic

Own conversion tracking end-to-end GA4, Google Tag Manager, Meta Pixel and Conversions API, offline conversion imports

Diagnose and fix tracking discrepancies between ad platforms, analytics, and CRM

Manage spend responsibly and report weekly on where every dollar went and what it returned

Conversion & Landing Pages:

Plan, write, and iterate landing pages built specifically for paid traffic

Run A/B and multivariate tests on offers, headlines, forms, and page structure

Use heatmapping and session recording to identify and fix drop-off points

Work with our build team to ship page changes quickly

Outbound Email & Deliverability:

Own sending domain configuration and health: SPF, DKIM, DMARC, warm-up, inbox placement

Build and enrich targeted prospect lists with verified decision-maker contacts

Write, launch, and A/B test cold email and follow-up sequences

Triage replies, qualify interest, and book calls into the sales calendar

Analytics & Reporting:

Build and maintain dashboards covering spend, CPA, ROAS, pipeline, and channel contribution

Provide actionable insight, not screenshots — what to cut, what to scale, and why

Stay current on platform changes, algorithm updates, and privacy/tracking shifts

SEO Supporting:

Keyword and gap research using Ahrefs, SEMrush, or similar

On-page optimisation, schema markup, internal linking

Ensure paid and organic strategy inform each other rather than compete

Requirements:

3–5 years hands-on paid media experience with a verifiable portfolio of accounts you personally managed

You must be able to state the monthly ad spend you have managed and the CPA or ROAS movement you produced. Applications without this will not be reviewed.

Expert-level Google Ads: account structure, bidding, Performance Max, search term management, scripts a plus

Strong Meta Ads: campaign structure, creative testing, audience strategy, Conversions API

Deep working knowledge of GA4 and Google Tag Manager, including debugging tracking failures

Demonstrated experience marketing to North American, UK, or European B2B audiences

Hands-on experience with cold email infrastructure and deliverability

Experience with landing page builders and CMS platforms (WordPress, Webflow, or similar)

Strong conversion copywriting — ads, landing pages, and email

Highly organised, self-driven, metrics-oriented, and honest about what is not working

Can work independently without constant supervision

Reliable power and internet, with a backup for both

Nice To Have:

Google Ads certification, Meta Blueprint, or equivalent

Experience running paid for B2B SaaS, professional services, or marketplace products

Experience with outbound and CRM tooling (Instantly, Smartlead, Apollo, HubSpot, Zapier)

Server-side tracking implementation

Experience marketing to owner-operated businesses or professional services firms

What Success Looks Like:

You will be measured by:

Cost per qualified lead, and its trend over time

Number of qualified conversations booked per week

Return on ad spend by channel and campaign

Landing page conversion rate improvement

Tracking accuracy and data integrity

Sender domain health and inbox placement

Clear weekly reporting and demonstrated learning from tests

Why Join Us:

Full ownership of paid strategy across a multi-product portfolio

Direct working relationship with senior leadership — no layers, fast decisions

Real budget and real autonomy to test channels

Performance-based bonuses tied to qualified leads delivered

Flexible remote environment