Brand Marketing Manager

Since 2008, we have been providing an application that facilitates running a business, contacting accountants, issuing invoices, adding costs, and making payments. The artificial intelligence mechanism we are developing allows for the automatic recognition and booking of new documents, which significantly simplifies work for entrepreneurs, so they can focus on what matters most to them. We are a leader in the Polish market for accounting solutions and belong to the Norwegian Visma Group.

Hi! This is inFakt. Our mission is to simplify the lives of entrepreneurs in Poland. We create tools that lift the burden of accounting and bureaucracy off their shoulders, allowing them to focus on what is most important – growing their own business. We are growing fast and are in the midst of important changes: from a company mainly associated with e-accounting, we are becoming a modern brand that accompanies the entrepreneur at every stage of running a business – from invoicing, through accounting, to banking. To do this, we need someone who will take full responsibility for what the market thinks about inFakt. This is not a role for a "campaigner" who executes advertising budgets and measures CTR. This is a role for a brand strategist who understands that a strong brand is one of the most important assets in the game for the SMB market. Your task will not be "doing marketing." Your task will be to make sure every Polish entrepreneur hears about inFakt.

Your key tasks: Building brand strategy - You will define and develop inFakt's positioning – consistent, distinctive, and modern. You will create a narrative that connects invoicing, accounting, and banking into one compelling "why inFakt."

Image campaigns and communication - You will be responsible for creating and implementing brand and awareness campaigns – online and offline. You will ensure that the message is consistent and recognizable regardless of the channel.

PR and building expertise - You will build a PR and media relations strategy that will make inFakt a voice in the discussion about entrepreneurship, KSeF, and business finance. You will co-create the image of the organization's experts.

Creative direction and tone of voice - You will define the creative direction for campaigns and content. You will ensure a consistent tone of voice and high aesthetic quality of communication – from social media, through email, to video campaigns.

Research and brand perception - You will manage brand awareness and perception research, monitor trends and competition, and turn customer insights into better communication.

Cross-channel consistency - Your responsibility covers the entire communication ecosystem: www, campaigns, social, PR, mailings, onboarding. You will ensure that the customer experience is consistent at every stage.

Team and partner management - You will build and lead a modern brand & communication team. You will collaborate with creative and PR agencies and ensure high execution quality.

Working with us means Real impact: You will be one of the key people responsible for how the market perceives inFakt. This is not a role for executing briefs – it is a role for a brand owner.

Transformation: inFakt is moving from a performance-first model to modern, brand-led marketing. You are entering at the beginning of this change, not after the fact.

Impact on strategy: Close cooperation with the Management Board and Head of Growth – strategic decisions, not silos.

Autonomy and trust: You believe in ownership, and so do we. You will get space to act and responsibility for results.

Remuneration: Attractive salary commensurate with your experience and impact on the company.

Culture: A culture that focuses on transparency, fast pace, and continuous development.

This is not a role for you if you prefer executing ready-made strategies rather than creating them,

a brand campaign to you is five posts on Instagram,

you do not feel comfortable in an environment where you measure your impact by business results,

you do not understand data, you do not know why a brand should collaborate with Growth,

you are looking for a role with a large budget and little responsibility.

Apply if You have experience in building a brand – ideally in SaaS, fintech, marketplace, or a product company in the SMB segment.

You think strategically, but you can also deliver – you combine brand strategy with hands-on execution.

You understand that a strong brand is a result, not an end in itself.

Communication is your superpower – you know how to simplify complex things into one, powerful message.

You have an eye for aesthetics and high creative standards.

You believe in ownership and are not afraid of responsibility for results.

Your English is at C1 level – we work in an environment where the quality of communication matters.

Build a brand with us that all of Poland will remember.

We offer: Work in an innovative technology and accounting company that values its principles

A comfortable office in the center of Kraków – 10 minutes walk from the Main Station

The possibility of cooperation based on an employment contract or B2B

Hybrid model and flexible working hours (start 7:00-10:00)

Clear conversations about results and development

A relaxed working environment, integration meetings, and trips

Essential tools: MacBook Pro or Air

Electric height-adjustable desk, comfortable ergonomic office chair

Daily lunches in the office at the company's expense, fresh fruit, and good coffee

Subsidies for private medical care for you and your family/partner

Subsidies for the MultiSport Benefit card for you and a loved one

Subsidies for inFakt accounting services (-250 PLN/month net)

The possibility of joining life insurance

Group English language classes

Running training with a professional coach

Possibility of parking a car, covered bicycle parking

Relocation package if you decide to move to Kraków

By submitting your application, you provide personal data to inFakt sp. z o.o. with its registered office in Kraków, ul. Szlak 49, 31-135 Kraków, which will become the administrator of your personal data upon receipt of your data. Your data will be processed on the basis of the legitimate interest of inFakt for the purpose of selecting the appropriate candidate for the position for which recruitment is being conducted, as well as for the investigation of claims by inFakt. More information can be found in the information clause for candidates.

At inFakt sp. z o.o., we have implemented an internal procedure for reporting information about violations of the law. More information about our reporting channels and the procedure for reporting violations can be found here.