marketing coordinator
*About Indaba*
Since 1990, Indaba Trading Ltd. has been creating thoughtfully curated home décor and lifestyle collections inspired by artisans and makers from around the world. Based in Parksville on Vancouver Island, we are an established and growing home décor company serving wholesale customers across North America, as well as ecommerce and retail customers.
Website: www.indabahome.com Instagram: @indabatradingco Facebook: facebook.com/indabatrading
*Position Summary*
We are looking for a creative, organized Marketing Coordinator to support Indaba?s marketing activities across our wholesale, ecommerce, and retail channels.
Reporting to the Marketing Manager, this hands-on role helps coordinate product launches, sales and marketing materials, email campaigns, social media, website content, photography, advertising, and other marketing initiatives.
The role can be performed remotely for much of the time, with scheduled attendance at our Parksville office for photography, product launches, planning meetings, team collaboration, and other activities that benefit from being completed in person.
In-person attendance will generally be scheduled in advance and may be grouped into several consecutive days to accommodate candidates travelling from outside the Parksville area. More frequent attendance may be required during seasonal launches and other key marketing periods. This is not a fully remote position.
*Key Responsibilities*
- Support seasonal product launches, collection storytelling, and brand presentation across wholesale and consumer channels.
- Assist with catalogues, lookbooks, line sheets, showroom and trade-show materials, customer presentations, and other sales tools.
- Prepare product copy, imagery, presentations, and approved digital assets for customers, sales representatives, and key accounts.
- Create wholesale email campaigns, maintain contact lists, and update marketing content in the wholesale CRM.
- Create consumer email campaigns and maintain automated communications through the customer loyalty program.
- Plan and create content for Instagram and Pinterest, including captions, photography, styling, and short-form video.
- Update and merchandise website content in Shopify and Squarespace, including products, collections, landing pages, and promotions.
- Support SEO and website analytics, which may include coordinating with an SEO app or outside provider and implementing approved recommendations.
- Create digital advertising assets and assist with campaign coordination across Meta, Google, and other channels as required.
- Prepare product information and imagery for consumer and trade media opportunities.
- Coordinate priorities, revisions, timelines, and organized marketing files while collaborating with sales and other departments.
- Provide general marketing support and assist with other projects as priorities evolve.
*Qualifications*
- Post-secondary education or relevant experience in marketing, communications, digital media, or a related field.
- Experience supporting marketing across wholesale, retail, ecommerce, or consumer channels is an asset.
- Strong writing, proofreading, organizational, and time-management skills, with excellent attention to detail.
- Comfort creating content, including basic photography, short-form video, social media, and sales-support materials.
- Experience with website content, email marketing, social media, CRM platforms, advertising, SEO, or analytics is an asset. Training and oversight will be provided, and experience with every platform is not required.
- Positive attitude, sound judgment, and a collaborative working style.
- Ability to work from our Parksville office at least three days per week and attend in person as required for photography, meetings, launches, and events.
*Flexible Hybrid Work Arrangement*
- Monday to Friday daytime schedule.
- Remote work for much of the role, with scheduled in-person attendance at our Parksville office.
- In-person