Brand Manager (Personal Care Laki-laki)

Bachelor’s degree in Marketing, Business Administration, Communication, or a related field Minimum 2–3 years of experience in Brand Management, preferably in cosmetics, beauty, or FMCG industry Strong expertise in Brand Strategy development, Brand Positioning, and Market Research analysis Proven experience in developing and executing integrated marketing campaigns (online & offline) Experience handling product launch, rebranding, or new product development (NPD) Familiar with digital marketing performance metrics (engagement, conversion, brand awareness, etc.) Strong understanding of local market trends and customer preferences in the beauty industry Experience with branding in consumer goods industry is a plus

Skills: TikTok, Affiliate Marketing, Social Media, Marketing Management, Digital Marketing, B2B Marketing, Meta Ads, Content Strategy, Marketing Communications, Content Marketing