Marketing Group Manager (M/F)

About the company

Our assets

• An industrial company recognized for the quality of its products and its expertise,
• Brands with high notoriety and significant development potential,
• A position combining marketing strategy, product development, and management.
• A company that encourages initiative, taking responsibility, and teamwork,
• A pleasant working environment, close to the banks of the Seine.

Your tasks

RESPONSIBILITIES Missions: Reporting to the Marketing Direction, you will drive the strategy, development, and performance of the Bultex and Mérinos brands.

In this capacity

• You analyze market evolutions, consumer expectations, and competitor strategies to identify new development opportunities,
• You define and drive the marketing strategy and product mix of your brands (offer, price, promotion, distribution),
• You actively contribute to the positioning, branding, and communication strategy of your brands, in connection with the dedicated teams,
• You build marketing activation plans and support their deployment across various distribution networks,
• You manage and support your team of Product Managers, set objectives, and develop their skills,
• You work in close collaboration with the development teams to design new products and evolve existing ranges,
• You analyze commercial performance, drive the profitability of your ranges, and adjust your action plans,
• You support the Sales Direction and sales teams in product promotion and the deployment of commercial operations,
• You ensure the monitoring of marketing budgets and participate in cross-functional company projects.

Requirements

You are: Highly educated in marketing (Master's degree), you have experience in a similar role or are a senior Product Manager who has already managed employees. Ideally, you have evolved within the consumer goods brand universe.

You master the different dimensions of marketing: brand strategy, positioning, storytelling, product development, performance analysis, and budget management.

You have personally led product development projects and appreciate technical environments, where product knowledge and the ability to highlight their specificities are true assets.

An involved manager, you know how to support your collaborators, unite people around your projects, and work in close collaboration with the sales, development, and communication teams.

Creative, structured, and results-oriented, you combine strategic vision, business sense, and operational execution capability.

Proficiency in English is necessary.

How to apply

Want to know more? Let us know by applying!

Other

Recruitment entrusted to the firm Impactup, specialist in sales and marketing functions.

Confidentiality assured.