Digital Marketer

Responsibilities:

Develop and execute digital marketing strategies aligned with IMATA's customer acquisition and business growth objectives. Manage and grow the company's social media platforms, including Facebook, Instagram, TikTok, and LinkedIn. Create engaging marketing content, including graphics, promotional videos, captions, and campaign materials. Plan, launch, and optimise paid advertising campaigns using Meta Ads Manager and Google Ads. Generate qualified leads and convert enquiries into customers and delivery bookings. Manage digital campaigns, promotions, referral programmes, and customer acquisition initiatives. Update and maintain accurate lead records in the company CRM, ensuring proper attribution, follow-ups, and conversion tracking. Monitor campaign performance using relevant analytics tools and recommend improvements based on results. Support SEO, website optimisation, email marketing, and WhatsApp Business campaigns. Prepare weekly and monthly reports covering campaign performance, leads generated, conversions, advertising expenditure, and customer acquisition results. Collaborate with the Field Marketing, Sales, Customer Experience, and Operations teams to improve lead conversion and customer retention. Maintain consistent brand messaging and ensure all marketing materials comply with IMATA's branding and communication standards.

Requirements:

A minimum of 3 years of experience

A minimum of a degree in a related field 

Performance Expectations:

Performance will be assessed against agreed KPIs, including qualified leads generated, customer conversions, completed bookings attributable to digital campaigns, campaign effectiveness, CRM data accuracy, and achievement of assigned targets.

The successful candidate must demonstrate a clear focus on measurable business outcomes rather than social media engagement and follower growth alone.