Brand & Communications Manager (m/w/d)- Italy
As Brand & Communications Manager for idealo Italy, you will play a key role in strengthening our brand presence and ensuring consistent, engaging and relevant communication across different channels. You will work closely with the Team Lead Brand & Communications to bring our brand strategy to life, with a particular focus on public relations, editorial content, localisation and creative content production. You will also support the planning and execution of integrated brand campaigns, helping us increase brand awareness, trust and engagement in the Italian market.
About your new role PR & External Communications: Manage PR activities for the Italian market, acting as the main point of contact for our external PR agency. Work closely with the agency to identify relevant topics, develop content ideas and coordinate communication activities that strengthen idealo's visibility and positioning in Italy.
Editorial Content: Plan, coordinate and create content for our owned channels, particularly the idealo Magazine, covering PR activities, brand initiatives and relevant consumer trends and topics in the Italian market. Review and adapt translated content to ensure linguistic accuracy, cultural relevance and consistency with idealo's tone of voice.
Brand Strategy & Creative Thinking: Contribute to the local brand strategy by identifying consumer trends, market opportunities and creative concepts that strengthen idealo's positioning in Italy.
Integrated & Omnichannel Campaigns: Contribute to the development, planning and execution of campaigns across paid media, social media, PR and owned channels. Identify opportunities to connect different touchpoints, ensure consistent messaging and analyse campaign performance to inform future initiatives.
Content Creation: Develop and coordinate creative content across formats and channels, including social media, video and campaign assets, working with internal teams and external partners.
Cross-functional Collaboration & Project Management: Work closely with local and international teams, external agencies and other stakeholders, managing multiple projects and priorities effectively.
Skills & Requirements Professional experience in Brand Communications, PR, Content Marketing or a related field, ideally in a digital or consumer-focused environment.
Hands-on experience in PR and editorial content, including collaborating with external agencies and coordinating communication activities across channels.
Excellent writing, editing and proofreading skills in Italian, with experience adapting content to different audiences, channels and cultural contexts.
Experience developing and executing integrated marketing campaigns, with an understanding of how different channels work together.
Ability to develop creative concepts and adapt brand messaging to different audiences, channels and formats.
A combination of creative thinking, analytical skills and a results-oriented mindset.
Strong organisational and project management skills, with the ability to work independently and collaborate across teams.
Native-level Italian and strong English communication skills.
You challenge assumptions respectfully and use data and reasoning to debate ideas—then fully commit once a decision is made to ensure alignment and momentum.
Nice to have Experience working with PR agencies and journalists in the Italian market.
Experience in influencer marketing and creator management, ideally with knowledge of the Italian creator landscape.
Familiarity with digital and traditional media channels and their role in integrated brand campaigns.
Experience in e-commerce, digital platforms or consumer technology.
Familiarity with SEO principles, content management systems and social media tools.
Comfortable occasionally appearing on camera for social media content or brand initiatives.
At idealo you can expect You want to further your education? We take your personal development goals seriously and, in addition to our idealo Learning Hub, eLearning offerings (e.g., Udemy), coaching & mediation, we also offer you the opportunity to benefit individually from additional learning and development budget.
And what about the office? Our office in the heart of Berlin offers free organic breakfast, excellent free lunch (vegan and vegetarian), as well as free coffee, lemonades and after-work beer, in addition to the "standard foosball". It also has a fabulous rooftop terrace with view of the whole of berlin where you can network with colleagues from our group of companies.
In need of additional support in any areas of your life? We offer free counseling and support in all areas of life (professional, private, family, health, etc.) in cooperation with the pme-Familienservice .
You want full flexibility on your way to work and beyond? No problem with a job bike or Deutschlandticket - and it's environmentally friendly, too!
Want to keep yourself fit? We offer many different fitness and sports options, such as an Urban Sports or Gympass membership, to suit your personal needs.
And what else is there? Of course, success must be celebrated! In addition to team events, you can also expect big company events and other moments of organized connection with others in the company and your team throughout the year!
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