Advertising Sales Manager

About the company

Company: IDCL Global

Department: Sales & Business Development

IDCL Global is a growth-focused business development, marketing, advertising, and technology solutions company committed to helping businesses create, captivate, and convert their target audiences. We deliver strategic advertising and marketing solutions that help brands increase visibility, acquire customers, and achieve measurable business growth.

Your tasks

We are seeking a highly driven, experienced, and results-oriented Advertising Sales Manager to lead advertising sales, acquire new clients, develop strategic partnerships, and drive revenue growth across our service offerings.

The Advertising Sales Manager will be responsible for generating new business opportunities, selling IDCL Global’s advertising and marketing solutions, managing client relationships, and achieving agreed sales and revenue targets.

1. Advertising Sales & Revenue Generation

• Identify, prospect, and acquire new clients requiring advertising and marketing services.

• Sell outdoor advertising (OOH), billboards, digital advertising, programmatic advertising, media buying, social media advertising, and integrated marketing campaigns.

• Develop and execute effective sales strategies to achieve monthly and quarterly revenue targets.

• Generate leads through cold calling, email outreach, networking, referrals, corporate visits, and strategic partnerships.

• Prepare sales proposals, quotations, presentations, and advertising packages tailored to client needs.

• Negotiate pricing and close profitable advertising deals.

1. Business Development & Market Expansion

• Identify new markets, industries, and business opportunities for IDCL Global.

• Build relationships with corporate organizations, SMEs, government institutions, real estate companies, financial institutions, FMCG brands, and other potential advertisers.

• Develop strategic partnerships with media owners, advertising agencies, publishers, and relevant industry stakeholders.

• Research competitors, market trends, and client advertising needs to identify opportunities for growth.

• Represent IDCL Global at business meetings, industry events, exhibitions, and networking functions.

1. Client Relationship Management

• Build and maintain strong relationships with existing and prospective clients.

• Understand client objectives and recommend suitable advertising solutions.

• Follow up on proposals, negotiations, campaign renewals, and outstanding sales opportunities.

• Maintain high client satisfaction and encourage repeat business, referrals, and long-term partnerships.

• Work with internal teams to ensure that sold advertising campaigns are properly coordinated and delivered.

1. Sales Pipeline & Reporting

• Maintain an accurate database of prospects, leads, clients, proposals, and closed deals.

• Use the company’s approved CRM or sales tracking system to monitor sales activities.

• Submit weekly sales reports and monthly performance reviews to management.

• Track sales revenue, conversion rates, pipeline value, and client acquisition.

• Provide realistic sales forecasts and recommend strategies for improving performance.

1. Team Leadership & Performance

• Lead and coordinate advertising sales executives when required.

• Set sales objectives, monitor performance, and support the team in closing deals.

• Train team members on sales techniques, client management, negotiation, and product knowledge.

• Collaborate with marketing and digital advertising teams to develop commercially attractive packages.

• Ensure that all sales activities align with company policies, pricing structures, and revenue objectives.

Requirements

The ideal candidate must possess strong sales leadership skills, excellent negotiation abilities, an established business network, and a proven track record of selling advertising, media, or marketing services.

Requirements and Qualifications

• Bachelor’s degree or HND in Marketing, Business Administration, Mass Communication, Advertising, or a related field.

• At least 3–5 years of relevant experience in advertising sales, media sales, marketing, or business development.

• Demonstrable experience in acquiring clients and closing high-value advertising or marketing deals.

• Strong understanding of digital advertising, outdoor advertising, media buying, and marketing services.

• An established network of corporate clients and decision-makers is a significant advantage.

• Excellent communication, presentation, negotiation, and relationship management skills.

• Strong prospecting, lead generation, and business development capabilities.

• Ability to work independently, manage a sales pipeline, and meet ambitious revenue targets.

• Proficiency in Microsoft Office, Google Workspace, CRM systems, and sales reporting tools.

Required Skills and Competencies

• Strategic selling and commercial awareness.

• Strong persuasion and negotiation skills.

• Excellent networking and relationship-building abilities.

• Business development and market research.

• Presentation and proposal development.

• Revenue forecasting and pipeline management.

• Results-driven thinking and accountability.

• Leadership, teamwork, and problem-solving.

What we offer

• Competitive salary, based on experience and competence.

• Performance-based sales commission or incentives, subject to company policy.

• Opportunities for career growth and leadership development.

• Exposure to corporate clients, advertising campaigns, and strategic business partnerships.

How to apply

Interested and qualified candidates should submit their CV and a brief cover letter highlighting their advertising sales experience, major clients acquired, previous sales achievements, and ability to generate revenue.

Application: Through the official IDCL Global website or the application channel specified by the company.

Other

Job Title: Advertising Sales Manager

Employment Type: Full-Time

Location: Abuja, Nigeria

Reports To: CEO / Management

Key Performance Indicators (KPIs) Performance will be assessed against measurable commercial outcomes, including:

1. Monthly revenue target: Achievement of management-approved sales targets.

1. New client acquisition: Number and quality of new paying clients secured monthly.

1. Deal closure rate: Percentage of qualified opportunities converted into paying customers.

1. Sales pipeline: Value and quality of active advertising opportunities.

1. Client retention: Repeat business, campaign renewals, and client referrals.

1. Proposal conversion: Number of proposals successfully converted into contracts.

1. Collections: Timely follow-up on payments in line with company procedures.

1. Reporting and accountability: Accurate, timely sales reports and CRM updates.