Public Relations Officer

Responsibilities:

Develop and manage IDA Beauty’s public relations strategy Create powerful brand storytelling content that reflects the vision, mission, and identity of the company Write press releases, media statements, founder stories, campaign narratives, and brand communications. Build and maintain relationships with media outlets, blogs, magazines, influencers, radio, billboards. podcasts, and press platforms Coordinate interviews, features, press coverage, and media appearances for the brand and CEO. Pitch stories and campaigns to relevant media platforms Lead communication for product launches, campaigns, events, collaborations, and company announcements Monitor media trends and identify opportunities for brand visibility and public engagement Ensure all external communication aligns with the IDA Beauty brand voice and image

Requirements:

Experience in Public Relations, Communications, Journalism, Media, Marketing, or Brand Management. Excellent communication, presentation, and interpersonal skills Strong storytelling and writing skills Strong understanding of persuasive communication and consumer psychology Ability to turn storytelling, brand messaging, and media narratives into visibility, engagement, conversions, and revenue Knows how to strategically use words, PR, and storytelling to influence audience perception and drive brand growth Ability to create emotionally compelling narratives that convert attention into customer loyalty and sales Strong networking and relationship-building ability Confident, articulate, and highly professional Good understanding of branding, marketing, and social media trends Experience working with media houses, blogs, billboards, influencers, or PR campaigns is an advantage Experience in the beauty, fashion, lifestyle, or luxury industry is an added advantage Proactive and result-driven individual Strong understanding of modern digital culture and storytelling trends.