Non-Pharma Trade Marketing Manager

Duties and Responsibilities

1. Distribution Expansion & Availability

• Analyze distribution gaps and identify opportunity outlets / regions to grow numeric and weighted distribution.
• Coordinate with Sales to deploy initiatives and track execution to ensure physical availability.
• Monitor distribution KPIs to secure alignment with business targets.

1. Promotion Strategy Performance Management

• Design trade promotions aligned with brand strategy and channel reality to ensure relevance and impact.
• Monitor promotional effectiveness trends and evaluate uplift vs cost to drive ROI accountability.
• Recommend optimization actions based on performance analytics to continuously improve results.

1. Trade Program Compliance & Execution Quality

• Develop execution standards and activation briefs to ensure clarity of trade initiatives.
• Work with Sales teams to ensure plan deployment to secure field compliance.
• Track execution scorecards and compliance performance to ensure initiative success.

Knowledge

• Trade marketing strategy
• FMCG retail & shopper dynamics
• Promotion planning & evaluation
• Brand execution principles

Skills

• Analytical capability
• Commercial mindset
• Communication & stakeholder management
• Planning & execution discipline
• Excel – Advanced
• PowerPoint – Advanced
• BI tools (Preferred)

Languages:

• English: B2–C1

Experience and Qualifications Educational Background - bachelor’s degree in business administration, commerce or equivalent