Marketing Executive

Your tasks

1. Brand & Content Strategy: Define marketing strategies, campaign roadmaps, and content pillars for assigned brands, providing clear strategic and creative direction to the Creative team to drive effective brand execution.
2. End-to-End Campaign & Brand Management: Lead end-to-end campaign management from planning and cross-functional alignment through launch execution and post-campaign evaluation, ensuring consistency across customer touchpoints and achievement of campaign objectives.
3. Commercial & Budget Optimization: Monitor sales performance, Same-Store Sales Growth (SSSG), customer response, and campaign effectiveness across assigned brands, managing marketing budgets and optimizing Return on Marketing Investment (ROMI).
4. Cross-functional & Stakeholder Alignment: Work closely with Operations, Food, Purchasing, Finance, Chef Partners, and other external partners to ensure effective rollout of campaigns, new brand and store launches, and assigned brand initiatives.
5. Store Marketing Materials & Deployment: Coordinate the preparation, distribution, and deployment of marketing materials and POSM to stores, ensuring accuracy, completeness, and timely delivery in line with campaign and launch requirements.

Requirements

1. Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
2. 2–3 years of experience in Brand Marketing, Marketing, Campaign Management, or a related field, preferably within the Food & Beverage, Retail, or Consumer Business industry.
3. Proven experience in end-to-end campaign management, from planning and execution to performance evaluation.
4. Strong analytical and commercial mindset, with the ability to analyze sales performance, SSSG, campaign effectiveness, and ROMI.
5. Strong communication, presentation, negotiation, and problem-solving skills.
6. Good command of English is preferred.