Digital Social Media Specialist

Location: Nairobi

Remuneration: KES 35,000/-

Job Summary

A technology company that is passionate about the potential of emerging technologies is looking for a Digital Social Media Specialist. The role is responsible for developing and executing effective digital marketing strategies that support the company’s overall business objectives.

Duties and Responsibilities

Develop and implement a digital marketing strategy aligned with overall business goals, reflecting:

Target audience.

Activities scheduled to generate leads with dates.

Create relevant, engaging, and informative content (text, images, videos, infographics, polls, etc.) for the organization and clients’ social media platforms.

Engage with potential clients and refer them to relevant contact persons by sharing the client’s phone numbers or emails to ensure business conversion.

Maintain good working relationships with existing and potential clients.

Monitor, track, and analyze social media performance using tools like Meta Business Suite, LinkedIn Analytics, and Google Analytics.

Generate detailed weekly and monthly reports with insights and improvement recommendations.

Adjust strategies based on performance trends and data.

Keep abreast of the latest social media trends, best practices, platform algorithm changes, and new features.

Leverage insights to improve strategy and maintain competitiveness.

Work closely with the team to align content and campaign efforts.

Contribute to integrated marketing campaigns, including webinars, launches, and email funnels.

Qualifications and Requirements

Technical Skills: MUST be good at videography, photography, editing, and graphics.

Excellent Communication Skills: Strong written and verbal communication for crafting content and interacting with audiences.

Social Media Literacy: Deep understanding of key platforms (LinkedIn, X, Meta, Instagram, TikTok) and their best practices.

Content Creation: Proficiency in tools like Canva, CapCut, and Adobe Suite for visuals and video.

Analytical Skills: Ability to use social media analytics tools and interpret performance data.

Creative Thinking: Develop fresh and innovative campaign ideas to drive engagement.

Project Management: Organize content calendars, meet deadlines, and manage multiple platforms.

Problem-Solving: Quickly troubleshoot performance dips or audience shifts.