Key Account Manager / Assistant Manager (FMCG) – Up to $8,000 | West Region

Our client, a leading FMCG organisation , is seeking a motivated and proactive Key Account Manager / Assistant Manager to manage and grow strategic retail accounts within the Modern Trade channel .

This role is ideal for an experienced FMCG sales professional with strong key account management, commercial acumen, negotiation, and analytical skills , who can translate market insights into sales strategies and drive sustainable business growth.

Key Responsibilities

• Drive sales growth and profitability by achieving volume, revenue, distribution, and business targets.
• Develop and execute customer-focused sales strategies aligned with overall business objectives and market opportunities.
• Build and maintain strong, long-term relationships with key retail accounts and decision-makers .
• Manage and optimise promotional budgets and trade spend , ensuring strong ROI and commercial effectiveness.
• Drive promotional excellence , including marketing campaigns, trade promotions, and in-store activations.
• Negotiate pricing, promotional allowances, trading terms, and commercial agreements to achieve mutually beneficial outcomes.
• Collaborate with Marketing, Supply Chain, Sales, and Category Management teams to ensure seamless execution of customer plans.
• Monitor market trends, competitor activities, sales performance, and customer insights to identify growth opportunities.
• Lead regular business reviews and present performance updates, commercial plans, and recommendations to internal and external stakeholders.

Requirements

• Bachelor’s Degree in Business, Marketing, or a related discipline .
• Proven experience in FMCG sales or key account management , with a strong track record in driving business growth and performance.
• Experience managing major Modern Trade / retail accounts , such as supermarkets, hypermarkets, or large retail chains.
• Strong commercial and negotiation skills , with the ability to secure favourable trading terms and business outcomes.
• Excellent relationship management and stakeholder engagement skills.
• Experience in business planning, trade spend management, and promotional execution will be an advantage.
• Strong strategic and analytical mindset, with the ability to translate sales and market data into actionable insights .
• Good understanding of FMCG commercial operations , including Marketing, Category Management, and Supply Chain.
• Proficient in Microsoft Excel, PowerPoint, and Word ; experience with Power BI is an advantage.
• Results-driven, collaborative, and able to work independently in a fast-paced environment.

📩 Apply Now!

Send your updated resume in MS Word format to: vanessa.chua@crew.sg

Please include:

• Current & Expected Salary
• Availability / Earliest Start Date
• Notice Period (if applicable)

Only shortlisted candidates will be contacted.

Vanessa Chua Peng Teng (R25158315) Recruitment Consultant CREW by HRnet | HRnet Ventures Pte Ltd EA Licence No.: 24C2435