Marketing Coordinator

Company Description

HRLeverage Africa is a leading human resource and workforce solutions company specializing in Employer of Record (EOR) services, talent outsourcing, HR consulting, and expatriate management across 10 African countries, including Ghana. As a strategic business partner, HRLeverage supports investors with African market entry, business incorporation, staffing, and compliance services such as PEO, statutory and payroll management, and immigration support. The company delivers B2B solutions spanning people and payroll outsourcing, business expansion services, HR advisory, HR tech, and support for SMEs. HRLeverage leverages global partnerships and cross-border payment technology to provide integrated, scalable workforce solutions. The organization also offers executive workspaces for freelancers and remote teams, fostering collaboration and productivity.

Role Description

The Marketing Coordinator role is a full-time, on-site position based in Ghana. The Marketing Coordinator will support the planning and execution of marketing campaigns, coordinate events, and assist with sales and promotional activities to strengthen HRLeverage’s brand presence across African markets. Responsibilities include creating and editing marketing content, managing social media and email communication, and collaborating with internal teams to ensure consistent messaging. The role involves tracking campaign performance, maintaining marketing calendars, and supporting project management for marketing initiatives. The Marketing Coordinator will also engage with clients and partners, helping to organize presentations, workshops, and networking events that align with business goals.

ROLE SUMMARY

As Marketing Coordinator, you will drive the visibility and growth of Rabbi Herbal Center and Ranbbi Water in Kumasi and across Ghana. You will plan and run marketing campaigns, manage the brands’ digital and social media presence, coordinate promotions and events, and support the sales effort with strong collateral and customer engagement. The ideal candidate is a creative, organized, and commercially minded marketer who understands the herbal/wellness and FMCG space and can tell the brands’ stories of natural wellness, purity, and hydration with clarity.

KEY RESPONSIBILITIES

1. Marketing Planning & Campaign Execution

• Develop and execute marketing plans and campaigns for Rabbi Herbal Center and Ranbbi Water, in line with the CEO’s vision and business targets.
• Plan and coordinate product promotions, launches, and seasonal campaigns across both brands.
• Maintain brand consistency in messaging, tone, and visual identity across all channels.
• Manage the marketing calendar and budget, and ensure campaigns are delivered on time.

2. Digital & Social Media Management

• Manage the brands’ social media channels (Facebook, Instagram, TikTok, WhatsApp Business, and others) with regular, engaging content.
• Create and coordinate content such as product photos, short videos, posts, and promotional messages.
• Respond to customer enquiries and comments, and grow online communities and engagement.
• Monitor channel performance and recommend improvements.

3. Sales Support, Events & Customer Engagement

• Support the sales effort with product catalogues, price lists, flyers, posters, and other marketing collaterals.
• Coordinate and represent the brands at trade fairs, health and wellness events, community outreach, and in-store or retail activations.
• Build relationships with distributors, retailers, partners, and influencers to widen brand reach.
• Gather customer feedback and relay insights to the CEO and the team.

4. Market Research & Reporting

• Monitor market trends, competitor activity, and customer preferences in the herbal/wellness and bottled water markets.
• Track and report on KPIs including campaign reach, engagement, leads generated, and sales uplift.
• Provide actionable recommendations to the CEO to support brand positioning and growth decisions.

QUALIFICATIONS & REQUIREMENTS

Education

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• A professional certification in Digital Marketing or Marketing is an added advantage.

Experience

• [Minimum of 2 years’] experience in marketing, brand management, or sales support [To be confirmed by client].
• Experience in FMCG, herbal/wellness, or consumer products is an advantage.
• Demonstrable experience managing social media and digital campaigns.

Skills & Competencies

• Strong written and verbal communication skills in English; knowledge of Twi is an advantage.
• Creativity, with a good eye for design, content, and storytelling.
• Proficiency in social media platforms, and basic design tools such as Canva; photo/video editing skills are an advantage.
• Proficiency in Microsoft Office Suite and basic analytics tools.
• Highly organized, proactive, and able to manage multiple campaigns and deadlines.
• Good interpersonal skills for working with customers, partners, and the leadership team.