Marketing Manager (Education Group)

About our client A well-established education group with 3 brands spanning enrichment and afterschool care.

The role Reporting to the Managing Director, you will own marketing and brand strategy across all 3 brands, leading a lean team of 3.

Responsibilities Set and drive the overall marketing and brand strategy to achieve sales growth, revenue targets, brand awareness, and long‑term brand equity. Develop and implement integrated campaigns across digital, social media, content, events, partnerships, and other channels to attract and convert prospects. Manage day‑to‑day digital marketing activities including website updates, SEO/SEM, paid ads, social media, and email marketing, using analytics to improve performance. Contribute to brand storytelling and ensure consistent communication across customer touchpoints. Conduct market research, customer analysis, and competitor benchmarking to identify trends, audiences, and growth opportunities. Lead CRM initiatives to enhance lead nurturing, conversion, engagement, and retention, supported by effective use of customer data. Track marketing KPIs and campaign performance, providing insights to optimise strategies and budgets. Coach and develop the marketing team while managing external agencies, consultants, and strategic partners to deliver impactful initiatives.

Requirements Min Degree in Marketing, Business, Communications or related field Min 5 years of marketing experience in digital marketing, campaign management and brand development Experience marketing multiple brands or product lines is a plus Strong communication and storytelling skills Familiar with CRM tools and data-driven marketing Team player who works well with agencies and partners Education industry experience is an advantage

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SHERYL LEE R1880292