Hotel Marketeer

Are you one of our brand? Then we are looking for you!

As a Hotel Marketeer at Van der Valk Hotel Lelystad, you are responsible for developing and implementing effective marketing strategies to further grow our hotel brand. You will work closely with various departments and report directly to the General Manager. You are a creative and result-oriented marketer with a passion for hospitality. Would you like to work for a renowned hotel chain and contribute to strengthening the marketing strategy?

What exactly will you be doing?

The position of Hotel Marketeer is a very versatile role, in which you are ultimately responsible for marketing from A to Z. This means devising and writing out the annual marketing plans/cycle along with the associated costs, but also the executive activities that result from this.

In other words, a versatile role where no two days are the same! You are close to the operations in the hotel for coordination with departments regarding ongoing events, special communications, or, not to forget, the menu :). You work together with all departments in the hotel. On a daily basis, you report to the General Manager. You also have a lot of contact with marketers from other hotels and the Support Office to exchange ideas and share information. In addition to the daily reporting, you are an important link with the Marketing Manager from Van der Valk International.

The following activities are part of the position, including:

• Developing and implementing marketing campaigns to increase the brand awareness of Van der Valk Hotel Lelystad;
• Creating attractive content for various online and offline channels, such as social media, website, newsletters, and advertisements;
• Analyzing market trends, competition, and customer behavior to optimize marketing strategies;
• Setting up and managing collaborations with partners and influencers to increase reach and engagement;
• Organizing and coordinating events and promotions to promote interaction with our guests;
• Monitoring and reporting the results of marketing campaigns and making recommendations for improvement.

Why does this job suit you?

You are an energetic person, visible within the organization and, above all, progressive in your work. You are proactive, do not shy away from challenges, and are a true team player. Additionally, you possess the correct knowledge about marketing; think of being able to draw up the correct analyses, so that you can use them to convince management of the marketing plans you have drafted. Furthermore, it is nice if you:

• Have a completed relevant MBO-level education with several years of work experience in a similar position;
• Have demonstrable experience in a comparable marketing role, preferably in the hospitality industry;
• Are creative, innovative, and have an eye for detail;
• Possess excellent communication skills and a good command of the Dutch and English languages;
• Can work well independently, but are a team player;
• Have experience with digital marketing tools and analyses.

WHY WE SHINE AT VAN DER VALK!

Working at Van der Valk means working in the most atmospheric environment, with the nicest colleagues and plenty of growth opportunities. We work hard to ensure that guests experience a fantastic stay. Of course, we also have a lot of fun together!

In addition, you can at least count on:

• A salary between €2,591.51 and €3,300.47 gross per month based on a 38-hour work week;
• Travel allowance of 0.23 cents per kilometer from 10 km one way;
• 25 vacation days per year on a full-time basis;
• A position within a family business with a cozy working atmosphere where teamwork is the basis of success;
• As a new employee, you will get access to our Loyalty App. This app offers you many exclusive employee benefits, both within our own group and with many external partners! Think, for example, of staying in our hotels at an attractive employee rate and discounts in the restaurants of Van der Valk International and Vapiano. Additionally, you save rewards (e.g., on your birthday) that you can exchange for various vouchers. In short; working at Van der Valk is really very fun!;
• Company fitness;
• Regular staff drinks and team outings.

GET TO KNOW US!

Van der Valk hotel Lelystad is part of the largest catering family business in the Netherlands. Along with a number of other hotels in the Netherlands and abroad, this hotel falls under the holding Van der Valk International (VDVI). Under VDVI, there are 7 other hotels in the Netherlands: hotel Hoorn, hotel Amersfoort- A1, hotel Leusden-Amersfoort, hotel Tiel, hotel 's-Hertogenbosch-Vught, hotel Nuland-’s-Hertogenbosch, hotel Gorinchem and hotel Noordwijk. Additionally, there are 11 hotels in Germany, 3 hotels in Belgium, 1 hotel in Spain, and 1 hotel in Bonaire.

READY TO START?

How great that you have become enthusiastic about this position! Time to apply! You can do this by sending your CV with a motivation to hr@lelystad.valk.com. We look forward to your submission!