Admission and Parent Experience Executive
Horizon English School Town Square is currently recruiting an Admissions and Parent Experience Executive.
The Admissions & Parent Experience Executive will be at the heart of delivering outstanding customer service, and a high level of support to new and existing parents, acting as the initial and continual point of contact. The role is responsible for supporting the School Leadership Teams and Admissions from initial enquiry to enrolment, as well as maintaining ongoing relationships with families to ensure satisfaction and retention. Your role will require a complete understanding of the school’s activities, events, and policies, to promote the school’s profile, enhance parent engagement, and drive enrolments.
About Horizon Town Square:
Opening in September 2027, Horizon English School Town Square will bring over 35 years of educational excellence from our outstanding Jumeirah campus to the heart of Town Square Dubai.
An all-through British curriculum school for ages 3-18, the new campus will launch with FS1 to Year 8, growing year by year to Year 13.
The school will combine academic excellence, wellbeing and community spirit in a purpose-built, state of the art environment.
As part of the Cognita global family, students will benefit from world-class opportunities in academics, sports, and the arts through Enrich ME, helping every child feel they belong, achieve, and thrive.
Role & Responsibilities:
Customer Experience Champion:
Serve as the first point of contact for new and existing parents, providing exemplary customer service, and ensuring that all feedback is managed with care and professionalism.
Manage and qualify leads, and handle phone enquiries with attentiveness and detail.
Manage the logistics of school tours, open days and assessments, ensuring confirmations are sent, and followed up, and all participants have a memorable experience that showcases the school’s ethos.
Admissions Process Management:
Support the School Leadership Team and Admissions with developing and implementing strategies to meet and exceed enrolment targets.
Facilitate the collection of necessary documentation from parents, ensuring accuracy and timeliness in our systems. Maintain CRM data integrity and sanity to support informed decision-making.
Maintain a thorough understanding of the school's programmes, policies, and culture to effectively communicate with prospective families.
Community Engagement:
Coordinate Cognita’s ‘Voice of the Parent’ as survey champion, provide insights, and develop strategies to maintain and enhance family satisfaction and student retention.
Collaborate with Cognita’s Marketing team to promote newsworthy stories across social media and other channels, ensuring the school’s achievements are celebrated and shared with the community.
Support the organization and delivery of school events, enhancing the school's profile and engagement with both internal and external communities.
Enrolment and Onboarding:
Facilitate the enrolment process, from accepting offers to collecting documentation and ensuring compliance, making every family's transition into our community as smooth as possible.
Coordinate onboarding for new students, ensuring all introductory communication is timely, informative, and up to date. Action emails for future enrolled families, keeping them informed and excited about joining the school community.
Uphold the highest standards of communication and operational efficiency in all interactions with families, from initial inquiry to ongoing engagement.
General Responsibilities:
Embody and model the school's values in all communications and interactions, fostering an environment of kindness, fairness, and ethical conduct.
Adhere to and actively support safeguarding policies and practices, demonstrating a steadfast commitment to the safety and well-being of our students.
Respectfully maintain professional confidentiality and follow all school policies and guidelines.
Pursue professional development opportunities and contribute to the overall positive atmosphere of the school community.
Qualifications and Experience:
Experience in customer service, preferably in an educational setting, with a track record of excellence in parent relations and community engagement.
Excellent communication skills, both verbal and written, with the ability to engage with a diverse parent population.
Strong organizational skills, with an aptitude for managing multiple projects and priorities effectively.
A proactive approach to problem-solving and a commitment to personal and professional growth.
Required Skills:
Exceptional interpersonal, communication, and presentation skills.
Strong organizational and time-management abilities.
Proficiency in CRM systems and data analysis tools.
Personal Traits:
Passionate about providing exceptional customer service and contributing to the success of the educational journey.
Empathetic listener, able to understand and address the needs and concerns of families.
The school reserves the right to interview and appoint strong candidates before the official closing date, and therefore we would encourage candidates to apply early in the process.
Thank you for your interest in Horizon Town Square School. Due to the large number of applications expected, only shortlisted candidates will be contacted.
Horizon Town Square School and Cognita are committed to safeguarding the welfare of children and young people and expects the same from its employees. All new staff will be subject to detailed and enhanced pre-employment clearance, including identity checks, criminal background checks for all countries lived in, qualification checks, employment checks to include an exploration of any gaps in employment, and satisfactory reference checks for all employment in the last 10 years.