Female Marketing & Growth Lead
Drive product listing and shelf presence across pharmacies, beauty stores, supermarkets, and other relevant retail outlets
Identify, pitch, and onboard new retail and distribution partners/stockists, negotiating listing terms, shelf placement, and stocking volumes.
Build and maintain strong relationships with store owners/managers/pharmacists to secure and protect shelf space and favorable positioning.
Monitor stock levels and sell-through at retail points, coordinating restocks and preventing stock-outs or overstocking.
Track and expand the brand's retail footprint (number of active stockists/outlets).
Get the product listed, optimized, and actively selling on relevant online marketplaces and platforms (e.g. Jumia, Konga, Instagram/WhatsApp shops, brand website) in addition to owned digital channels.
Manage online storefront content (product listings, pricing, reviews/ratings) to maximize visibility and conversion on each platform.
Coordinate with platform account managers/partners to run promotions, secure placement, and resolve listing or fulfillment issues.
Plan and execute terrestrial marketing activities — in-store activations, product sampling, roadshows, market storming, pharmacy/clinic engagement, and community or event-based marketing.
Build a calendar of on-ground activations aligned to key retail and seasonal periods, tracking footfall, engagement, and resulting sales.
Gather on-ground market and competitor intelligence (pricing, shelf presence, consumer reactions) from the field to inform strategy.
Support the retail and terrestrial push with brand visibility efforts — social media, PR, influencer/dermatologist partnerships — that drive customers to ask for the product in-store and online.
Design onboarding touchpoints for new customers (in-store guidance, post-purchase communication, usage education) to drive early satisfaction, whether they bought in-store or online.
Build a retention strategy — replenishment reminders, loyalty programs, win-back campaigns — that keeps customers returning to the same or another stockist/platform.
Segment and target customers based on purchase channel and behavior.
Track and report on retail footprint, sell-through rates, online platform performance, and terrestrial activation ROI to the Founder/MD monthly.
Use field, retail, and platform data to continuously refine distribution and activation strategy.
Manage relationships with external partners/agencies (distributors, platform managers, activation/promotion agencies) where applicable.
Build out, manage, and coordinate a team of marketers (trade/field marketing, e-commerce/digital, content support) as the function scales.
Requirements
Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field. An MBA or postgraduate marketing qualification is an advantage but not required. Relevant certifications are a plus.
5–8+ years of progressive marketing experience, ideally in FMCG, beauty/personal care, health/wellness, or D2C consumer brands.
Proven track record of building brand visibility and acquisition funnels for a growing or new-to-market brand
Strong grasp of digital marketing (paid social, performance/search marketing, WhatsApp/SMS marketing
Data-driven mindset.
Strong leadership and people-management skills.
Excellent communication and stakeholder-management skills, with the ability to translate marketing performance into a clear commercial narrative for the Founder/MD.
Comfortable working with a lean budget and limited brand equity, and building processes/systems from scratch rather than inheriting them.
Benefits
Allowances
Pension
Health insurance
Leave arrangement
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