Job Responsibilities
1. Social Media Management
- Plan, create and publish engaging content across Facebook, Instagram, TikTok, LinkedIn and other relevant platforms.
- Develop a monthly social media content calendar to support brand awareness, customer engagement and business growth.
- Write compelling captions, prepare visuals and maintain a consistent brand identity across all platforms.
- Monitor comments, messages, engagement and social media performance.
- Identify relevant content trends and opportunities to increase the company's online visibility.
2. Video Filming & Editing
- Film videos featuring our trucks, prime movers, lorry cranes, container transportation, warehouse operations and heavy vehicle trading activities.
- Edit short-form videos for social media platforms, including Reels, TikTok videos and YouTube Shorts.
- Create company introduction videos, service highlights, customer testimonials, recruitment videos and behind-the-scenes content.
- Add subtitles, music, transitions, graphics and voice-overs where appropriate.
- Take photographs and capture video footage during company activities, fleet operations and events.
- Turn everyday business operations into interesting and professional marketing content.
3. Digital Marketing & Lead Generation
- Support digital marketing campaigns to generate enquiries and attract potential customers.
- Assist with website updates, online advertising and search engine optimization (SEO).
- Develop marketing content to promote our transportation services, container trucking, lorry crane services and heavy vehicle trading business.
- Explore new digital channels and marketing strategies to reach potential customers in the logistics, construction and engineering industries.
- Track campaign performance and recommend improvements based on results.
4. Corporate Branding & Marketing Support
- Prepare marketing materials, company presentations, brochures, flyers and advertisements.
- Support recruitment marketing to attract drivers and other employees.
- Assist with company events, promotional campaigns and other marketing initiatives.
- Work closely with the management and operations teams to identify content opportunities and communicate our capabilities effectively.
Requirements
- Experience in social media management, content creation, video filming and editing.
- Proficient in video editing tools such as CapCut, Adobe Premiere Pro, DaVinci Resolve or equivalent software.
- Able to plan, film and edit videos independently, from concept to final publication.
- Familiar with Facebook, Instagram, TikTok, LinkedIn and other social media platforms.
- Creative, resourceful and comfortable working in a hands-on operational environment.
- Strong written communication skills in English.
- Able to manage multiple projects and meet deadlines.
- Willing to travel to company facilities, worksites or operational locations when required.
Preferred Skills
- Experience producing short-form videos and growing social media accounts organically.
- Basic photography, graphic design and copywriting skills.
- Familiarity with Canva, Meta Business Suite, social media analytics and digital advertising.
- A portfolio of previous social media content or video projects.
What We Offer
- An opportunity to build and grow the digital presence of an established Singapore logistics group.
- A hands-on role with creative freedom to develop new marketing ideas.
- Exposure to real-world business operations, heavy vehicles and diverse industrial sectors.
- Opportunities to take ownership of marketing campaigns and see the direct impact of your work.
- Competitive remuneration based on experience and capabilities.
